代写论文:定价策略

18 1月 代写论文:定价策略

代写论文:定价策略

渗透定价:这一战略可以用来捕捉市场份额的长期运行,并建立品牌形象的公司在消费者心目中。在这种策略的产品价格一直低于竞争对手吸引买家数量大(特拉维夫,(2008)。所有品牌的咖啡必须包括在这一战略下,除了这些都是对公司的其他定价政策。

经济定价:这一战略可以通过对市场的目标,这是非常敏感的。在这种类型的策略很小的利润率正在提高和保持公司的产品买家数量的买家收取(maglaras,2006)。对于这个特殊的类,可以建立一个特殊的品牌,这将为消费者提供成本效益。

撇脂定价策略:这种策略可以由公司通过提供独特的品种咖啡精英班使他们感到荣幸与咖啡品牌具有独特的特征香气和口味比他们的其他产品,这将吸引更高的价格购买公司的产品精英阶层客户(Forman,2005)。这一战略将是有益的,直到竞争对手开始提供类似的产品给消费者。

代写论文:定价策略

  1. Penetration pricing: This strategy can be used to capture the market share for the long run and establishing the brand image of the company in the minds of the consumers. In this type of strategy prices of the product are kept lower than those of the competitors to attract the larger number of buyers (Aviv, (2008). All brands of coffee must be covered under this strategy except those which are made for other pricing policies of the company.
  2. Economy pricing: This strategy can be adopted to target those segments of the market which are very price sensitive. In this type of strategy very minimal profit margins are being charged from the buyers for increasing and retaining the number of buyers of the products of the company (Maglaras, 2006). For this particular class a special brand can be established which will provide cost benefits to the consumers.
  3. Skimming pricing strategy: This strategy can be adopted by the firm by offering distinctive varieties of coffee for elite classes so that they feel privileged with the coffee brand having unique features like aroma and flavors than their other products and this will attract the elite class customers for buying the product of the company at higher prices (Forman, 2005). This strategy will be useful till the competitors start providing similar products to the consumers.
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