代写论文:网络的存在和影响因素潜在客户吸引DFS的社会传播策略

14 2月 代写论文:网络的存在和影响因素潜在客户吸引DFS的社会传播策略

代写论文:网络的存在和影响因素潜在客户吸引DFS的社会传播策略

2013年9月,DFS组首先介绍新品牌标识“T广场”(见图2.1),旅客在DFS檀香山,DFS的第一市中心的商店。新的标识将推出了全球18个月内所有DFS商店(DFS组,2013)。Philippe范围内的董事长兼首席执行长DFS(2013)说,“新T广场标志很简单,可访问和可发音的。这些商店不仅提供最终的各式各样的豪华产品,还提供无缝的购物环境,游客与目的地”(DFS组,2013)。他还表示,旅游零售已经成为最重要的一个部门在奢侈品零售和他想要的,旅客可以看到DFS T广场的地方旅行。

引进新品牌标识的DFS组代表虽然DFS组旅游零售的最前沿,DFS组继续探索创新公司内部和抓住机会提高其旅游零售市场的地位。除此之外,新品牌标识的设置隐含“DFS准备利用新的机会和仍然是行业的先锋豪华旅游零售”(罗伯特·米勒,2013)。

代写论文:网络的存在和影响因素潜在客户吸引DFS的社会传播策略

In September 2013, DFS Group firstly introduced the new brand identity “T Galleria” (see picture 2.1) to travelers in DFS Honolulu, the first downtown store of DFS. The new identity will be rolled out globally to all DFS stores within eighteen months (DFS Group, 2013). Philippe Schaus, the Chairman and Chief Executive Officer of DFS said (2013), “The new T Galleria logo is simple, accessible and pronounceable to all. These stores not only offer the ultimate assortment of luxury products but also deliver seamless shopping environments that travelers associate with their destinations” (DFS Group, 2013). He also indicated that travel retail has already become to one of the most important sectors in luxury retail and he wanted that travelers could see DFS T Galleria wherever they were travelling.

The introducing of the new brand identity of DFS Group represented though DFS Group has been at the forefront of travel retails, DFS Group still keep explored the innovation inside the company and seized the opportunity to improve its position in travel retail marketing. Besides that, the setting of new brand identity implied “DFS was poised to capitalize on new opportunities and remains the industry pioneer in luxury travel retail” (Robert Miller, 2013).

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