Environment Factors: The manufacturing sites of Apple across the world are certified with ISO 14001 which implies that environmental management system (EMS) is structured and placed for the management of environmental impact over the organizational processes and operations. It is further identified by Apple and its competitors that the copying and pirating is performed easily in certain nations than others as such illegal acts impact the bottom line of involved organizations directly. Socio-cultural factor: The primary challenge within the socio-culture for Apple is the low standards of education in various nations. It is considered that some are making progress but their numbers are limited.Technological factors: The government is always in favour with the research and development of the computer industry and the same is reflected through the availability of funding amount. The life cycle of the product has lessened and they are regarded as commodity of everyday. Buyers bargaining power: it is strong for Apple due to its brand preference and strong customer base. Industry competition: There is a lot of competitiveness in the market and therefore the threat is also higher.
New Entrants threat: The threat is low from the perspective of Apple and this is because of 2 considerations inclusive of higher cost to establish company in the industry and higher cost to establish recognition of brand name. Suppliers bargaining power: it is weak for the products of Apple. The position for suppliers is made weaker through higher supplier’s number. Substitute products: When it comes to the product of Apple, this is weak but due to the high price of products, the preference has shifted to substitutes only. There has been struggle within the industry of computer since the weakening of the economy. There are recorded reports of decline in shipments of units. Further concerns of terrorism and low costing due to uncontrollable reasons have led to formation of various organizations that captured large market shares such as Hewlett-Packard and Dell. Hence, the market share control is being contended by Apple throughout their activities.