澳洲大学申请文书：苹果公司的市场分析
环境因素:苹果公司在世界各地的生产基地都通过了ISO 14001认证，这意味着环境管理系统(EMS)的结构和位置是为了管理组织过程和运营中的环境影响。苹果及其竞争对手进一步指出，复制和盗版在某些国家比在其他国家更容易进行，因为此类非法行为直接影响相关组织的底线。社会文化因素:苹果公司在社会文化领域面临的主要挑战是各国教育水平低下。据认为，一些国家正在取得进展，但数量有限。技术因素:政府总是有利于计算机行业的研究和发展，同样也反映在资金的可用性上。产品的生命周期缩短了，被视为日常的商品。买家议价能力:由于苹果的品牌偏好和强大的客户群，这对苹果来说是强大的。行业竞争:市场竞争激烈，因此威胁也较大。
新进入者威胁:从苹果的角度来看，威胁较低，这是因为在行业中建立公司的成本较高，建立品牌知名度的成本较高。供应商议价能力:苹果产品议价能力较弱。供应商的数量越多，其地位就越弱。替代品:对于苹果的产品来说，这是一个弱势，但是由于产品的高价格，消费者的偏好已经转向替代品。经济疲软以来，计算机行业内部一直存在着激烈的竞争。有记录的报告说，单位的出货量下降了。由于无法控制的原因，人们对恐怖主义和低成本的进一步担忧，导致惠普(Hewlett-Packard)和戴尔(Dell)等公司纷纷成立，抢占了大量市场份额。因此，苹果在整个活动中都在争夺市场份额。
澳洲大学申请文书：苹果公司的市场分析
Environment Factors: The manufacturing sites of Apple across the world are certified with ISO 14001 which implies that environmental management system (EMS) is structured and placed for the management of environmental impact over the organizational processes and operations. It is further identified by Apple and its competitors that the copying and pirating is performed easily in certain nations than others as such illegal acts impact the bottom line of involved organizations directly. Socio-cultural factor: The primary challenge within the socio-culture for Apple is the low standards of education in various nations. It is considered that some are making progress but their numbers are limited.Technological factors: The government is always in favour with the research and development of the computer industry and the same is reflected through the availability of funding amount. The life cycle of the product has lessened and they are regarded as commodity of everyday. Buyers bargaining power: it is strong for Apple due to its brand preference and strong customer base. Industry competition: There is a lot of competitiveness in the market and therefore the threat is also higher.
New Entrants threat: The threat is low from the perspective of Apple and this is because of 2 considerations inclusive of higher cost to establish company in the industry and higher cost to establish recognition of brand name. Suppliers bargaining power: it is weak for the products of Apple. The position for suppliers is made weaker through higher supplier’s number. Substitute products: When it comes to the product of Apple, this is weak but due to the high price of products, the preference has shifted to substitutes only. There has been struggle within the industry of computer since the weakening of the economy. There are recorded reports of decline in shipments of units. Further concerns of terrorism and low costing due to uncontrollable reasons have led to formation of various organizations that captured large market shares such as Hewlett-Packard and Dell. Hence, the market share control is being contended by Apple throughout their activities.