Sustainable operations must be adopted by KFC in the form of sustainable sourcing of food products. The food sourcing must be developed such that the food is kept fresh for longer and hence food wastage is stopped (Chakraborty, 1997). The company must keep its commitment to society by ensuring the food is fresh longer and has to invest in innovative technology that would enable it to do the same. Ensuring less wastage in the form of food would be a significant sustainability implementation. The investment in technology would be a significant achievement for a company such as KFC that would create a trend in the food industry.
Companies like Danone by means of ambitious sustainability initiatives was able to bring down its carbon footprint by more than 30 percent in 2011 (Kruglianskas, & Vilanova, 2013). KFC must attempt to meet ambitious goals when it comes to sustainability. Finally, KFC at present has been caught in many sourcing issues with countries like India. KFC wants a significant percentage of the meat to be brought from the United States instead of being sourced locally (Rao & Parekh, 2016; Kutty & Kutty, 2014). The food miles of KFC increases leading to more carbon emissions in its supply chain (Smith et al, 2006). This should be avoided by KFC. Food miles add on from the sourcing, the distribution to the final destination. The entire supply chain is hence the creation of a carbon foot print in the form of energy expenditure and more (McKinsey & Company, 2016). The CEO of KFC by focusing on these issues will be able to reap both environmental and monetary advantages. The amount of investment in operations, such as transportation and energy usage charges would reduce tremendously.
Sustainable operations and supply chain management are fast becoming the cornerstones for successful business management. The sustainability management initiatives that a company would take would depend on the management. There are competitive elements that a business cannot afford to lose. Cost advantages by reducing energy and material costs and the increased reputation because of its sustainability initiatives are significant as competitive elements.