澳洲代写被抓:利用社交媒体增强客户关系

澳洲代写被抓:利用社交媒体增强客户关系

公司通过各种社交媒体工具,解决了多种多样的目的。其中一个主要目的是与客户建立更有效的沟通方式。社交媒体有助于增加客户的需求和需求的价值。对未来员工的品牌监控和研究也在使用社交媒体。大多数公司沉迷于推特、博客和社交网络,而不是过去的公司。社交媒体工具使用增加的趋势将在未来继续下去。现在成功的公司正在传播他们的品牌和产品的意识,跟上市场和竞争对手的趋势(Barnes, 2010)。内容营销是一种战略的、科学的营销方式,它注重传播和创造一致的、相关的、有价值的信息,以吸引潜在的用户。GoPro Inc.和Redbull GmbH等公司正在利用这个社交媒体平台,通过内容营销来广泛提高知名度。通过他们在YouTube、Face book和Instagram上的个人简介,他们发布了具有战略目标的极限运动内容,以吸引年轻一代的客户。

澳洲代写被抓:利用社交媒体增强客户关系
这些公司不仅成功地触及了他们的目标人群,而且在促进创造性和积极的生活方式的同时,也牢牢地确立了自己在极限运动人群中的固定地位(Thita Tun, 2015)。根据亚伯拉罕·马斯洛的需求金字塔,社会关系和地位是人类最基本的需求之一。在当前的语境下,活跃于社交媒体正满足着人类这种基本的归属感需求。娱乐、研究、赚钱和购物也促使人们加入社交媒体。在当前语境下,社交媒体与品牌社区的结合,形成了“基于社交媒体的品牌社区”的新概念。像哈雷戴维森这样的公司已经在MySpace和facebook上建立了自己的品牌社区。这样的活动增强了客户关系。社交媒体被用来促进信息的共享,从而加强客户之间的联系。

澳洲代写被抓:利用社交媒体增强客户关系

There are diverse and multiple purposes which are solved by the companies through its various social media tools. One of the main purposes is to establish communication with customers in a more effective manner. The social media helps in adding value to the customers’ demands and needs. The brand monitoring and making research of the perspective employees is also now done using social media. Majority of the companies are indulged in tweeting, blogging and social networking more than these were used in companies in past. This tendency of increased use of social media tools is going to be continued in future. Now the successful companies are spreading awareness about their brand and products, keeping up with the trends of the market and the competitors (Barnes, 2010).Content marketing is a strategic and scientific marketing approach which focuses on distributing and creating consistent, relevant and valuable information to attract potential users. Companies like GoPro Inc. and Redbull GmbH are using the social media platform to extensively create awareness through content marketing. By the way of their profiles at YouTube, Face book and Instagram, they deliver strategically aimed content of extreme sports to attract young generation customers.

澳洲代写被抓:利用社交媒体增强客户关系
These companies have not only managed to reach out to their target demographics, but also have firmly established themselves as fixtures in the extreme sports crowd and while promoting creativity and active lifestyles (Thita Tun, 2015).Social connections and standing are one of the basic human needs as per the Abraham Maslow’s needs pyramid. In the present context, being active in social media is fulfilling this basic human need of belongingness. Entertaining, researching, making money and shopping are also motivating people to join social media. In the present context the combination of social media and Brand Communities makes a new concept of ‘social media based brand community’. The companies like Harley Davidson have made their brand communities on MySpace and Face book. Such initiatives enhance the customer relationships. The social media is used to facilitate the sharing of the information so as to enhance the bonds of customers between each other.