Advertisements under the UK contract law are considered in two ways. Firstly, they are considered as general invitations to treat. Secondly, in some cases they might be considered as an offer which another person has to accept in order for the offer obligation to be legal.The purpose of this section will be to discuss the two types of advertisement that can be made for a reward; however, the emphasis will be on the reward advertisement as an invitation of an offer from UK contract law perspective. In the case of the Chinese law, a certain amount of ambiguity exists just like the UK law, however, the Chinese law lays more emphasis on the intent. Intent is also given consideration in UK law, however not to the extent of the Chinese legal structure.
For a reward offer (or any other offer under UK contract law) to be considered as an offer, it is necessary that there must be evidence of intention. To understand reward as an offer it is primarily necessary to understand what constitutes an offer. For the research aim of trying to understand Chinese law with respect to rewards it becomes equally necessary to understand what constitutes an offer in universal terms. An offer is one with a clear intention. Consider the case of Harvey v Facey  UKPC 1. In this case Harvey had sent a telegram to Facey asking if they would consider selling something for lowest cash price. Facey replied stating the lowest cash price that they would accept, and Harvey accepted the offer agreeing to buy said item at said price. However, court findings state that Facey only responded with the lowest cash price, but did not offer to sell. Mere information sharing would not be considered as an offer. In any offer as per the contract law, the intention must be very clear. Similarly,when a reward is being offered, the intention must be clear also.