澳洲代写-武大郎烧饼营销策略的讨论

25 11月 澳洲代写-武大郎烧饼营销策略的讨论

本文是对武大郎烧饼营销策略的讨论,吴大郎饼干是中国的特色食品。无大郎饼干是一种既健康又便宜的街头小吃。饼干在车上出售,战略性地摆放在不同的街道上。它被称为蛋糕饼干。它有点像披萨,但不同于披萨的是,饼干是作为面粉和其他健康成分的包装,不像披萨是烤在上面生吃。吴大郎饼干的制作很简单。用于生产的设备非常简单。它含有较少的卡路里,而且由于它含有健康成分,它经常被用作一顿饭的替代品。此外,还有许多种类可供人们选择。本篇澳洲代写文章由澳洲论文人EducationRen教育网整理,供大家参考阅读。

The chosen food product from the home country is the Wu Dalang biscuits. The Wu Dalang biscuits are a form of street food which is both healthy and inexpensive. The biscuits are sold off the cart and are positioned strategically in different streets. It is known as cake biscuits. It is somewhat like the pizza but differs from the pizza in that the biscuits are stuffed as part of the flour and the other healthy ingredients packaging, unlike the pizza which bakes them rawer on the top. The production of the Wu Dalang biscuits are very easy. The equipment used to product is very easy. It has less calories in it, and since it includes healthy ingredients, it is often used as a substitute for a meal. Additionally, there are many varieties for the person to choose from.
The European country that the chosen food product is being introduced to is the United Kingdom. No other country is as famous for its tea time and biscuits than the United Kingdom. Tea time with biscuits is a ritual for the British and they have High Tea, Afternoon Tea and many other classical traditions with tea. Afternoon tea with biscuits, scones and others are considered a form of classic ritual and usually people who are visiting the country for the first time get to even read about it in their culture brochures and booklets. This is the country that the Wu Dalang biscuits are going to be introduced to. The country was chosen because it is a market that has been very receptive to different forms of tea time snacks and biscuits and hence would be a good choice for Wu Dalang biscuits to expand into.
Standardization or adaptation which is understood as localization and globalization is some key understanding that must be utilized when framing the marketing mix. In terms of standardization, the marketing mix, such as product, price, place or promotion, would be brought up to the global standards, nothing. In terms of adaptation, it could be said that specific changes are made such that the product, its price, the form of distribution or the form of promotion is changed to fit the country. Factors such as socio-cultural elements, competition and more would be allowed to make changes within the marketing mix. In the case of the Wu Dalang biscuits, a form of geocentrism using both standardization and adaptation elements could be used. Using only adaptation would be polycentrism and using only standardization would be ethnocentrism.

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