Experts suggest that a weak consumer marketing can cause such a damage that an organization would even never be able to recover from it. The problems of consumer marketing get reflected in the various aspects of the organizational structure. The economy, the product portrayal and presentation, the consumer services area, and the organizational value get dampened by the problems of consumer marketing. It is an issue of high importance. If an organization traces any problem in the consumer marketing strategy and services, then the organization should take immediate and proper managerial steps to counter the problem through effective and efficient management (Beckwith, 1997). The situation should be analyzed from a broader and deeper perspective. Every aspect of the structure should be managed in a remodeled way. This issue is indeed of high managerial importance and it should be taken care of perfectly to continue the flow of the growth of the organization. Therefore, it is obvious that McDonald’s should also adopt a managerial approach to counter their problem of consumer marketing so that the reputation and the position of the organization do not get hampered anyway.
This should be an issue of great priority for a globally established brand like McDonald’s because it can cause damage to the image of the organization in the consumer’s heart. This, in turn, will cause huge problems for the company which can even lead to absolute decline. It can only be analyzed and solved through proper managerial approach.If one wants to detect the problems of consumer marketing of McDonald’s in detail, then he must analyze the outcomes gained from a real life experience and observations. The research has to be consumer oriented and focus on the expectations and the experiences the consumers obtain from the organization at the restaurants. A research was conducted on the behavior and approaches of the consumers focused on McDonald’s at a restaurant store. This survey brought out some amazing findings that clearly stated why McDonald’s is going through various problems in its consumer marketing strategy.