本文是對亞馬遜公司的介紹，2012年晚些時候，亞馬遜經歷了自過去五年以來的首次虧損。在生活社交網站daily deals網站的投資上的巨大損失，在新的分銷中心上的大量投資，以及Kindle的持續發展和增長，已經接管了零售巨頭。該公司已經意識到激烈的競爭，未來幾個月可能是亞馬遜持續成功的關鍵(Spada, 2014)。隨著全球經濟的動盪，公司考慮做出一些重大的選擇，隨著時間的流逝。本篇澳洲代寫文章由澳洲論文人EducationRen教育網整理，供大家參考閱讀。
Later in the year 2012, Amazon experienced its first loss since the last five years. A significant loss for investing the daily deals site of Living Social, heavy investment on new centres of distribution, and continuous development and growth of Kindle, has taken over the behemoths of retail. The company has been aware about the stiff competition and that the coming months might be crucial to the continuous success of Amazon (Spada, 2014). With the turmoil of global economy, the company considered making some major choices, while time was passing by.
Originally opened as an online company of book selling, Amazon was quick in turning to the biggest online retailer of the world, offering digital downloads, beauty and health, grocery, garden and home, auto parts, sports items, music, games, movies, shoes, furniture, jewellery, toys, computes, electronics, apparel and DVDs (Schlesinger, 2006). Amazon has been serving four different categories of customers that include content creators, sellers, final consumers, and enterprises. The web services of Amazon have been offering infrastructure of technology that can be used by enterprises of different size and focus. Amazon has been successful in designing the website of retail for maintaining customer friendliness by the provision of low prices, ease in use of website, wider selection, and the convenience of meeting the needs of the consumers in a virtual setting (Ryan, 2014). The website of Amazon also has been hosting products from a number of different sellers, enjoying benefits out of the brand of Amazon.
With key focus on the company of Amazon, this report will be analysing and recommending appropriate e-marketing strategies for the company. Providing a brief description of the organization, this report will be describing the current marketing strategies of Amazon. Further ahead, critically analysing the current digital activities and trends across the microenvironment, key areas of the industry and the company affected by the digital marketing technology will be described based on which recommendations will be provided.