澳洲动画学论文代写：市场分析
像希金斯夫人这样的饼干有一个品牌标志，那就是它们更像是自制的，而且尽可能是自制的。所以这里的威胁会小一些。全球行业分析师对烘焙市场的研究表明，目前的烘焙市场增长非常迅速，2015年为4100亿美元，未来几年的增长预计会更快(Bossel & Haas, 2015)。因此，消费率在上升。从欧睿信息咨询公司(Euromonitor International)收集的数据显示，从2012年到2017年，市场有可能更加稳定，这意味着新西兰市场和Higgins夫人的竞争对手会在这些领域进行明智的投资。
澳洲动画学论文代写：市场分析
与行业不同，当涉及到市场，重点是个人消费者。在讨论市场时，现在的焦点从制造问题转移到可能驱动趋势的个人客户问题上。一些市场可能由于卫生趋势,或个人客户选择影响集体选择等等。在这种背景下市场分析很重要,因为它突显出市场需求的产品存在,以及营销管理的市场分析师可以建议为了利用这些机会。市场分析是非常必要的背景下，了解如何消费者的人口统计和公司的目标如何在当前可以导致更好的市场扩张。市场分析和行业分析对希金斯夫人都很重要。罗伊•摩根的一项研究发现，一些市场投入如下。
澳洲动画学论文代写：市场分析
Cookies like Mrs. Higgins have a brand symbol that they are more like homemade and are also as home manufactured as possible. So the threat would be lesser here. The research from Global Industry Analysts conducted on the bakery market shows that the current bakery market has a very rapid growth, anywhere from 410 billion USD in 2015 with more rapid growth projected in the coming years (Bossel & Haas, 2015). The consumption rates are hence on the rise. The data collected from Euromonitor International indicated that it was possible for the market to be more stabilized from 2012 to 2017 which means that the New Zealand market and competitors of Mrs. Higgins would do to invest wisely in these areas.
澳洲动画学论文代写：市场分析
Unlike the industry when it comes to the market, the focus is on the individual consumers. In discussing the market, the focus now shifts from the issues in manufacturing, to the issues of individual customers that might be driving a trend. Some markets might be driven by health trends, or individual customer choices having an impact on collective choices etc. In this context market analysis is important because it highlights how the market demand exists for the product, and how the market analyst could make recommendations to the marketing management in order to tap into those opportunities. Market analysis is very imperative in the context of understanding how consumer demographics are and how the objectives of the company in current times could lead to better market expansion. Both market analysis and industry analysis is important for Mrs. Higgins. Some of the market input as identified from a Roy Morgan research study are as follows.