A second group that Huntington (1998) presents what is what is called the ‘faculty club’. These are people sharing similar values with respect to research and education. They are neither wealthy and nor privileged as compared to the elite group. However, the faculty group have the power of wielding better influence when it comes to social issues as they use their connections with educational institutions and research centres. For instance, the global cultural concepts in the case of environmentalism, feminism, anti-smoking are propagated by these members. Non-Governmental organizations are a form of a global cultural group again.
Almost all people globally will not be able to sympathize with the work carried out by most of these NGOs. Non-governmental organizations are leading the issues that are raised by the ‘Faculty club’. For example, the exploitation of indigenous populations over the world was seen to be one of the issues for which the NGOs attempted to collect global consensus. It is through this form of work that common elements of thinking when it comes to other’s spaces and land are understood. Transnational workers also play a significant role in global culture, as they bring to their newer social world, the elements of culture from their older social world. For example, software engineers who are Indian and who are in the Silicon Valley strongly unite some global cultural sentiments such as giving importance to family, self-development etc.
Local culture that is differentiated from global culture has its roots in more well defined shared set of customs and beliefs (Tomlinson, 1999). The understanding of local culture in the 20th century led to the better insights on how to handle the diversifications. Culture created self-identifiable groups according to the research works of anthropologists of that time. According to these anthropologists, people in these groups are so socially coherent that there could be a large amount of adjustment needed for them to even vibe with others. The term cultural shock was invented in the 20th century to refer to the phenomenon of how normal people within a culture would perceive the differences of the other culture. Local culture in this case was a knowledge system that was inherited from ancestors. This form of culture was characterized by the following things.