21/01/2019

澳洲基因工程学论文代写:为什么公司应该划分目标和定位

墨尔本论文代写

澳洲基因工程学论文代写:为什么公司应该划分目标和定位

为什么一个公司应该划分,目标和定位。市场细分、目标定位和定位帮助产品或服务以一种能够有效地针对市场中所期望的客户群体的方式对其进行定位。这三个步骤可以帮助组织快速缩小市场中最赚钱的部分,使组织能够最大限度地利用市场提供的机会。STP模型帮助公司根据公司想要针对的不同受众的不同需求,制定相关的、个性化的营销组合策略。这种模式关注的是受众或客户,而不是产品,因此有助于高效和有效的交付。市场细分是根据顾客的共同特征、需求和需求,将大的客户群划分为可识别的、异类的小群体的过程。划分的组可以是国家、企业或消费者。

澳洲基因工程学论文代写:为什么公司应该划分目标和定位
市场细分为市场营销者提供了竞争每个群体的偏好、期望和其他需求的机会,并帮助他们以更好的方式提供服务。例如:电子设备制造行业(三星,苹果),汽车工业(通用,丰田)根据客户的需求,根据产品的特点和规格,提供了一系列针对人群的产品。营销者通过分析目标客户的需求、兴趣等来制定自己的商业策略和营销计划,并提供相应的有效产品来培育大品牌的公平性(Terence et al., 2012)。有许多变量为特定段的贡献和分割提供了基础。细分的基础被划分为客户市场的五个主要部分。下面列出了一系列变量,这些变量在很大程度上影响了营销人员的细分策略,并为构建合适的细分市场提供了指导(Wedel & Kamakura, 2012)。

澳洲基因工程学论文代写:为什么公司应该划分目标和定位

Why a company should Segment, Target, and Position.Segmentation, Targeting and Positioning helps products or services to position it in such a manner that it is able to efficiently target the desired customer segments presented in the market. These three steps help the organization in quickly zooming in those parts of market which are the most profitable ones so that the organization can exploit the opportunities presented by the market to the maximum possible extent. The STP Model helps the company in creation of a marketing mix strategy which is relevant and personalized according to the diverse needs of different audiences whom the company wants to target. This model focuses on the audience or customers rather than the product and thus helps in efficient and effective delivery. Market Segmentation is a procedure to split the large bases of customer into smaller subparts of identifiable and heterogeneous groups on the basis of their common traits, needs and wants. The partitioned group may be in the form of countries or business or consumers.

澳洲基因工程学论文代写:为什么公司应该划分目标和定位
Segmentation offers marketer to compete the preferences, expectations and other requirement of each group and helps in serving them in a better possible ways. E.g. Industries manufacturing the electronics devices (Samsung, Apple), Automobile industries (GM, Toyota) offers a vast series of products targeting population on the basis of features and specifications as per the customer’s requirement. A marketer plan their business strategy and marketing plan by analyzing the requirement, interest, etc of targeted customers and offers respective efficient product to nurture the equity of larger brand (Terence et. al., 2012). There are various variables which provide a base for the contribution and segmentation of particular segments.The bases of segmentation have been classified into 5 major parts for the customer market. A list has been mentioned below which illustrates an array of variables which impacts largely the segmentation strategy of the marketer and offers a guide to constitute a suitable market segments (Wedel & Kamakura, 2012).

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