The website should be easy for the people to understand. There should be aesthetical design and a local design that would energize the local community to try the products. There should be innovative design to meet the local consumer demands of the productThe people also have an emotional connection with the local producers and farmers. There should be a local supply chain operation for the people to develop confidence in the products and also to develop consumer patronage in the local markets. Australia has the required infrastructure to conduct business operations. There is road facilities and supply chain operations that can be conducted easily.
From a practical perspective it is important for the company to have alternative distribution channels. The company should have a number of strategic alliances with the companies to address the requirements of the consumers. There should be a clear value proposition that is unique for the Australian consumers. The Australian consumers are looking for value for their products. They expect their food to be nutritionally rich and healthy as well. There is a strong priority for the value of the money concept of the people. There is a need for innovative strategies to entice the consumers.
The products that are sold in the markets are found to have high visibility. The people also have existing brand patronage to the products in the retail stores. There is also the personal connection that the company should develop. This is challenging in a workplace environment. The company should look for ways to increase the local community partnership to resonate with the consumers.There should be unique product design that would enable the consumers to try the products and a local community interaction to increase the presence of the company in the local community. These are some of the challenges and areas of opportunity in which the company can increase the consumer networks.