21 8月 澳洲教育学论文代写-组织的竞争优势、能力和资源
The export readiness of this organization can be assessed by analysing the organizational components of competitive advantage, capabilities and resources along with objective and commitment in regards to the strategy of internationalisation. It is to consider that the Amora Mustard is a locally operated organization situated in Amora, Saskatchewan. The organization is dedicated to producing the finest quality of products related to gourmet mustard. The fact is that this organization provides specialty European styled mustard, the competitive advantage has been secured across the domestic markets and the products have been growingly adopted by not only the individual consumers but also by the businesses (Moen, 2012).
It has been identified from the research that the primary source of competitive advantage for this organization is the utilization of mustard seeds that are locally grown. Hence, this develops a sense of organic product and free from adulterations in the perception of the consumers that positions this organization above others across the European markets. It has been identified that this competitive advantage has been leveraged by the organization for the extension of the product lines. Therefore, the products produced by Amora Mustard ranges from the mustards of gourmet, dry and specialty nature (Andersson, 2013). The business further provides with the gift options and wholesale offerings. This has allowed the business to capture all market shares associated with the market of mustard and capitalize by offering high quality products based on locally produced seeds. Thus, the strong competitive advantage makes this organization ready for the export to Australia.
One of the key resources with the organization to consider is being located in Dijon, France. This location functions as a key resource to the organization by providing an exhaustive volume and amount of mustard for the production and distribution of the products. This area is found to be the major mustard distributor for the entire France. Therefore, when the organization exports the products to Australia, the primary input resource will be sufficient (Albaum and Duerr, 2008). Apart from this, it is that the organization has been purchased by Val Michaud who holds 25 years of experience and passion for the mustard products. Hence, she holds the commitment towards the internationalisation of the brand and expanding the reach of the products across Australia.
This has been identified since the organization is presented as France Branded and the products are showcased with low calories and awareness of the respiratory and digestive benefits associated with it. Thus, the resources and capabilities of the organization are adequate to function across the Australian markets and catering the culturally diverse consumer groups (Andersson, 2013).