Millennials are the primary targets to make the sales of the product. These people are found to be in cohorts with experimenting with newer technology. Age of the people are found to younger demography and also the older affluent class of people. Education levels of the consumers are found to be college educated consumers. The social class is the high class of the society or the upper middle class who likes to buy product that are priced at a premium. It has been found from statistical evidence that the people who own this brand have more 100000$ USD per annum income. The major issues with segmentation of the markets is that it tends to be unidirectional.
There is a need for the product to make sales for the affluent class in the society (Bree, 2015). This is why Apple uses this particular segmentation strategy to make sales of the product. This is a newer emerging trend that has been developed by the company in order to meet requirement of the rising middle class in the society. The people are willing to try Apple products, based on the bran persona and the good will generated by the brand.
Apple uses unique segmentation strategy to sell its products to the people. The core values of the product are consumer rooted and are found to be consumer specific. Smart watch has a strong presence in the wearable market (Wagner, 2015). They have slowly been gaining mainstream following. It has been found that the primary uses of Apple watch are people in the age demography of 18 to 34. The average income of the households is found to be more than 100000 USD of these majority of the men preferred to use the watches. In the cases of smart watch, the demographics that are mainly considered are age, income and the gender is found to play a major role (Nykänen, Tuunainen, & Tuunanen,2015). It should be noted that the smart watch has been created for a diverse range of consumers and Apple as usual had created a product that would target the high end consumer.
It was originally introduced in the market as a fitness tracker and is found to be compatible only with the Apple products. There should be an accompanying product such as the mobile phone in order to make the sales. Hence the people should already be patrons of the brand. Main consumer demography are the people already owing Apple products. It has been found that the majority of the people around 69% was found to already have Apple products. Apple Watch similar to the branding strategy of Apple watch focuses on the emotions of the people. The sales of the product were found to be towards the people who are aged between 18 to 35.