Rising demand for more healthy food items. McDonalds’ could introduce more choice of healthy food in its menu, as the demand for healthy food rises and could reverse its weakness into its strength. The firm is planning to open only vegetarian restaurants in various regions and seize such an opportunity. Changing new customer groups and customer habits. New needs are represented by the changing habits of the customers which should be handled by the business. Until now, the firm has been able to accomplish this by opening McCafe, McStop and McExpress restaurants so as to meet the customers’ habits and the needs of the previously untapped groups of customers. Fully adopting the fresh practices. In 2006, the firm redesigned its restaurant design and logo. Moreover, new practices have been introduced by the firm. Because of this, there is a higher growth in the remodelled restaurants. The firm must aim at finishing the remodelling of the entire restaurants chains and adopting best practices in it.Trend or inclination towards healthy food. People are becoming more conscious of eating healthy food due to the attempts by various organizations and government to fight obesity.
In the developed nations the rise in the saturated fast food market. It is by so many fast food restaurants chains that the fast food market in the developed nations is overcrowded and poses a serious threat to McDonalds.Fluctuations in currency. A part of the income for the business is received from its operations in foreign nation. Hence, fluctuation in the currency impacts the overall revenue and the profit of McDonald’s Australia Holding.Locally established fast food restaurants. The local stores generally act as an easy point to the general public, as they are aware of the taste of the public. Even though McDonald’s Australia Holding is doing a great job in this aspect, the ever rising local stores still poses a huge threat.Many lawsuits filed against McDonalds. There are already many public cases filed on McDonalds and they have lost some of these as well. These cases require money and time and hence prove to be quite expensive to the firm. There is a high possibility that they might face more lawsuits if they continue to operate in the same fashion.