17 11月 澳洲论文代写：跨国在线零售商
Online group buying is a phenomenon that is gaining momentum world over with the advent of multinational online retailers selling goods and services through their websites. In contrast, the physical stores have been the traditional way of making a purchase and it has been since growing their business in various markets. The individual prefers to buy both through an online group website and through a physical store purchase, depending on their inherent reasons for shopping. This research involved selecting 400 participants in the first place at Tiananmen Square at Beijing, China, and involved a questionnaire technique to investigate the buying habits of people. The results rather provide more of a split results as every shopper preferred to shop according to their beliefs. The primary reason for making a purchase was seen to be discounts and savings which dominated in the reasons category. The individual shoppers however had the inclination towards feeling and making a right purchase, especially of items, which were important for their family like food and vegetables, but they did agree that online group buying also offers attractive discounts in certain products that they might consider buying from. The results also showed that online groups for certain products was difficult to form and this took ample time to get the desired discount because of low members. In contrast, individual shoppers also do not have the comfort of getting the product delivered to their home and save time. Besides, the attitudes and spot decision making abilities of people remained to be unjudged as it related to the psychological conditioning of people making a purchase. With several factors working in both the favour and against the two mediums of shopping, the hypothesis, that online group buying representing the online shopping habits of people, which occupies a large proportion of the consumer market was rejected, people are still shopping by the classic way physical shops, as many factors and variations occur are acting forces which can completely change the results. A further intentional research was recommended for reliable results involving more of same age, same gender and same socioeconomic status class groups giving credible results.