澳洲论文代写:电商的营销管理

06 7月 澳洲论文代写:电商的营销管理

澳洲论文代写:电商的营销管理

电子商务是新企业产生的原因,也是企业经营的新途径,也是实现全新经济的根本原因。为了应对变化的海洋,一个范式转变发生在企业脱离营销管理,更多地从事“关系营销”的工作中。关系营销是不同的从根本上从传统营销管理新思维形式的基本要求之一提出来了(Gummesson,2002)。
电子商务和电子商务不仅导致了市场管理技术的过时,而且开辟了许多以不同的方式进行营销的新途径。数字世界是连接整个星球和阻隔,在现实世界中似乎是不可能的只是消失在数字世界(Slater &奥尔森,2000)。
新的策略应该被设计出来,同时考虑到电子商务所提供的好处,同时也面临着它所面临的局限性。客户行为和应对传统和电子商务平台有很大的不同,其中的主要驱动因素,而决定企业营销策略。应考虑的重要因素是(,,2014):
1)期望与专长
2)建立以解决方案而非产品为基础的顾客忠诚。
3)建立端到端无缝系统,以卓越的服务开发品牌个性。
4)利用脸书、Twitter、移动网络等平台,跟上新趋势,向客户伸出援手。
5)最小周转时间和最大输出。
6)与合适的合作伙伴合作,然后依靠他们。
7)创新不仅是产品的关键,也是服务的关键。

澳洲论文代写:电商的营销管理

E-business is the reason for new businesses and the new ways about how the businesses operate, it is also the reason for a completely new economy. To cope up with the sea of changes a paradigm shift has happened where enterprises are moving away from marketing management and are working more on the lines of “relationship marketing”. Relationship marketing is different fundamentally from traditional marketing management and new mindsets form one of the basic requirements for carrying it out (Gummesson, 2002).
E-business and e-commerce has not only led to a situation market management techniques are becoming obsolete now but also has opened up numerous new avenues of doing marketing in a different way. Digital world has virtually connected the whole planet and obstruction which seemed impossible in the real world just vanishes in the digital world (Slater & Olson, 2000).
The new strategies are supposed to be devised keeping in mind the benefits offered by e-business setup and at the same time limitations faced by it. Costumer behaviour and response to the traditional and ecommerce platform differs a lot and has to one of the major driving factors while deciding upon the marketing strategy for the enterprise. Important factors that should be taken into account are (Andam, 2014):
1)Expectations vs expertise
2)Building customer loyalty on the basis of solutions and not products.
3)Creation of an end to end seamless system and focus upon developing a personality of brand by exceptional service.
4)Keeping up with emerging trends and reaching out to the customers using platforms like Facebook, twitter, mobile networks etc.
5)Minimum turnaround time and maximum output.
6)Collaboration with right partners and then relying upon them.
7)Innovation is the key not only in product but in services offered as well