澳洲论文代写:分析模型的选择

23 11月 澳洲论文代写:分析模型的选择

澳洲论文代写:分析模型的选择

安索夫矩阵:安索夫矩阵是一个有用的营销工具,已经发展为发展为未来的公司愿景。他们有助于分析师和公司管理层了解业务场景的内在本质和产品的市场潜力,这些产品在扩展过程中可以得到有利的应用(侯赛因等人,2013)。它们主要包括四个主要因素:市场渗透、产品增长和增强、市场发展和产品多样化(参考附录1)。这个工具有助于理解如何在现有市场中维持并在新的市场中建立。这是一个有效的工具,并在过去产生了良好的效果。这可以帮助企业优化其资源(心灵的工具,2015a)。本安索夫矩阵的主要缺点是,他们无法解释的一些内在因素在市场。这个矩阵只是分析性的,它不能提供有益的画面。这显然是规划阶段的一个很好的工具,它可以用作市场评估的初始工具,但这并不是了解市场的唯一授权工具。此工具省略了其他驱动因素。它可能只给一个广义的图片市场(Arpan,2011)。这是它的主要缺点。

PESTEL分析:这样的分析来了解一个地方的宏观经济学。它们主要有助于公司了解宏观经济的政治、社会、科学、生态、法律和金融情况。这有助于公司时,他们正计划扩大其业务或产品销售服务的其他国家的市场,也有助于市场渗透(心灵的工具,2015b)。

澳洲论文代写:分析模型的选择

Ansoff Matrix: The Ansoff Matrix is a useful marketing tool that has been developed in order to develop a vision for the companies in the future. They benefit in helping the analysts and the company management to understand the inherent nature of the business scenario and the market potential of the products which could then be applied beneficially during expansions (Hussain, et al, 2013). They basically comprise of four major factors they are market penetration, product growth and enhancement, market development and diversification of the products (Refer Appendix 1). This tool is beneficial to understand how to sustain in the existing markets and establish in newer markets. This has been an effective tool and has produced good results in the past. This can help the businesses in optimizing their resources (Mind Tools, 2015a). The major drawback of this Ansoff matrix is that they cannot explain some of the intrinsic factors in the markets. This matrix is merely analytical it does not give a wholesome picture. This is clearly a good tool for the planning phase it can be used as an initial tool for market assessment however this cannot be the only mandated tool in understanding the markets. There are other driving factors that this tool omits. It may give only a generalized picture of the markets (Arpan, 2011). This is its major disadvantage.

PESTEL Analysis: This analysis is done to understand the macroeconomics of a place. They primarily aid in helping the companies understand the political, social, scientific, ecological, legal and financial scenario of a macro economy. This helps the companies when they are planning to expand their operations or product sales services to other country markets, and also helps in market penetration (Mind Tools, 2015b).