澳洲论文代写:供应商分析

31 7月 澳洲论文代写:供应商分析

澳洲论文代写:供应商分析

波特的五种力量模型分析用于评估竞争对手、新进入者的待遇、代用品、买家或顾客的议价能力,以及坎贝尔的供应商地位的议价能力。案例研究表明,一些食品行业的参与者,如通用磨坊、亨氏、雀巢和Mondelez,因此,坎贝尔在行业中面临着激烈的竞争。此外,市场上竞争激烈的竞争地位也对坎贝尔的业务和业绩造成了影响。本公司将采用大范围的产品范围策略和不同的口味汤产品,使其在竞争激烈的市场中具有竞争优势。此外,在食品行业中已经有几个主要的参与者减少了新进入者的市场份额。此外,对坎贝尔的替代品的治疗是很低的,因为在市场上几乎没有什么可以替代汤产品的替代品,如乳制品、果汁产品和冰淇淋产品,这些产品无法替代汤的需求。对于坎贝尔来说,替代品的威胁很低,因为它为市场提供了大量的汤产品。

供应商的议价能力很低,因为大公司的品牌形象和许多供应商都能提供食品公司的产品。品牌形象和与供应商的关系可能会给坎贝尔带来竞争优势。此外,由于食品行业的竞争加剧,顾客的议价能力会更高,因此,坎贝尔将专注于降低产品价格,并为顾客提供高质量的服务(福克纳和坎贝尔,2006)。内部因素是产品种类众多、口味不同、口味浓汤产品、品牌名称、提供优质服务可能给了坎贝尔一个竞争优势。

澳洲论文代写:供应商分析
Porter’s five force model analyses uses to evaluates the competitive rivalry, new entrants treats, substitutes treats, bargaining power of buyer or customers, and bargaining power of supplier position of Campbell’s. The case study indicates that several players available in the food industry such as General Mills, Heinz, Nestle and Mondelez, so that Campbell’s faced high competitive rivalry in the industry. Moreover, high competitive rivalry position in the market is impacted the business and performance of Campbell’s. The company would use the large product range strategy and different taste soup products that may give it competitive advantage in the high competitive market. In addition, there are several major players already available in the food industry that reduces the treats of new entrants companies in the market. Moreover, treat of substitutes for Campbell is low because few substitutes of soup products are available in the market such as dairy products, juice products and ice cream products that is not able to replace the demand of soup. The threat of substitutes is low for Campbell because it provides the large range of soup products in the market.
The bargaining power of supplier is low because major companies brand image and many suppliers available in the industry those deliver products of food companies. The brand image and relationship with suppliers have that may give Campbell a competitive advantage. In addition, bargaining power of customers is higher due to competition enhance in the food industry, so Campbell would focus on reduce its product prices and deliver quality services of the customers (Faulkner & Campbell, 2006). The internal factors are large range of products, different flavour or taste soup products, brand name, and deliver quality services may have give Campbell a competitive advantage.