澳洲论文代写:墨尔本地铁列车

07 12月 澳洲论文代写:墨尔本地铁列车

澳洲论文代写:墨尔本地铁列车

墨尔本地铁列车通常被称为地铁,通过在澳大利亚墨尔本的城市铁路网的特许经营。该公司是香港地铁公司成立的合资公司。公司定期运营407辆三车厢列车。就列车线而言,这个数字是十六,另外一列特殊事件也由该公司运营。列车长837公里,涉及澳大利亚几乎所有的地区和州。列车年接待客户2.28亿人次。实施了14000多项服务,每个工作日有41.5万个交通设施。维多利亚州政府选择该公司作为其相关机构的新运营商。在2009年,以前的国家服务运营商被政府所取代,从那以后,公司正在忙于向国家提供运输设施。

公司所遵循的策略是相当薄弱的,因为没有注意到营销活动。该公司正在运行没有任何独特的营销策略。这背后的主要原因是公司在竞争方面面临的威胁程度非常低。另一个关于企业经营战略的重要因素是对客户提供的客户服务不够重视。所有这些都可能有助于长期下降公司的盈利能力,因为客户服务被认为是公司战略的一个非常重要的组成部分,在很大程度上客户服务决定了公司的成功(Mees,2010)。为了维护客户和吸引目前正在使用其他交通工具的地区的新客户,公司将不得不投资于客户服务领域。

澳洲论文代写:墨尔本地铁列车

Metro Trains Melbourne is commonly known as Metro and is operated through a franchise in sub-urban railway network in Melbourne, Australia. The company is a joint venture established between Hong Kong based MTR Corporation. A fleet of 407 three-car trains is operated by the company regularly. As far s the train lines are concerned these are sixteen in number and another train of special events is also operated by the company. The track of the train is 837 kilometres in length and deals with almost all the regions and states of Australia. The customer boarding provided by the train on yearly basis are 228 million customers. More than 14,000 services are carried out and 415,000 are provided with transportation facilities each weekday. State Government of Victoria has selected the company to be a new operator in its relevant agency. In the year 2009 the previous operator of state services was replaced by the government and since then the company is busy in providing the state with its transportation facilities.

The strategy being followed by the firm is quite weak in a sense that no attention is provided to marketing campaigns. The firm is running without any sort of unique marketing strategy,. The major reason behind this is very low level of threat being faced by the firm in terms of competition. Another factor that is important regarding business strategy of firm is that it is not paying enough attention to the customer service provided to its customers. All this can contribute enough to decline the profitability of the firm in long run because customer services are considered to be a very integral part of firm’s strategy and to a larger extent customer services determine the success of the company (Mees, 2010). In order to maintain the customers and to attract new customers in the region who are currently using other sorts of transport facilities, the firm will have to invest in the field of customer services.