澳洲论文代写哪家好：4P营销模式
在这个案例研究中，惠普公司的老板进一步注意到，这种饮料的销量继续增长，但回头客的数量在过去一段时间里有所下降，现在是40%，之前是70%。客户现在对另一家新开的果汁店很感兴趣，这家店靠近惠普的一个分店。根据SWOT分析，这是对惠普所有者的威胁之一，因为回头客现在正在走向新鲜果汁柜台。惠普的所有者现在面临着留住老客户的挑战。为了克服这种情况，所有者应该发展业务。在这里，用新鲜的果汁配上中草药看起来不错。使用4p的营销模式，可以使药剂的业务增长(邓肯，1998)。这些是:产品:在产品上市之前，所有者应该充分了解该产品及其独特性。用新鲜果汁制作一种新药剂的新想法是至关重要的，可以在客户中引起高度关注。这个新产品将有助于留住那些开始转向鲜榨果汁店的回头客。
价格:这是一个重要的因素，因为利润率将取决于此。一旦确定了这一点，就可以决定新产品的价格。对于新药剂的需求、供应和其他营销策略在很大程度上取决于这个因素。此外，根据市场竞争情况，产品价格的决策应该是明智的。促销:一旦确定了产品和价格，下一步就是促销产品。在HP案例中推广新药剂对于突出新产品非常重要。有各种各样的促销方式，而且数字营销也很便宜。这包括通过在线广告、视频、电子邮件等渠道进行促销。促销包括初始成本，但如果策略正确，利润也可以翻倍(Worthington, 1998)。地点:同样重要的是，要确定产品更有需求的地方，并有可能获得更多潜在的新药剂回头客。应该进行适当的后勤保障。应确定理想的地点，并在这些地点开设更多的销售点。
澳洲论文代写哪家好：4P营销模式
Further on this case study the HP business owner notices that the sales of the drink continue to grow but there is a decrease in number of repeat clients over the time which is 40% now, earlier it was 70%. The customers are now interested in another fresh juice outlet which is established near one of the HP outlets. As per out SWOT analysis, this is one of the threats to the HP owner as the repeat customers are now reaching out the fresh juice counter. The HP owner now has challenge to retain his repeat customers. To overcome the situation, the owner should grow the business. An idea to server fresh juices with the Chinese herbs looks good here. Using the 4 P’s marketing model a growth in the potion’s business can be made (Duncan, 1998). These are:Product: The owner should know that product well and its uniqueness before it can be marketed. The new idea of making a new potion with fresh juices is vital and can get high attention in customers. This new product will help in retaining the repeat customers who started moving towards the fresh juice outlet.
Price: This is important factor as the profit margin will depend upon this. Once this is established that what offerings the new product has the price can be decided. For new potion the demand, supply and other strategies related to marketing will depend upon this factor to a very great extent. Also, as per competition in the market the product price decision should be made wisely.Promotion: The next step once the product and pricing have been decided is to promote the product. Promoting the new potion in HP case is very important to highlight the new offerings. There are various mode of promotion and digital marketing is cheap as well. This involves promotion via channels like online advertising, videos, emails etc. Promotion involves the initial cost but with a right strategy the profit can be doubled as well (Worthington, 1998).Place: It is equally important to identify the places where the product is more in demand and likely to get more potential repeat customers for the new potion. Proper logistics should be made. Ideal locations should be identified and more outlets should be opened at those locations.