Further on this case study the HP business owner notices that the sales of the drink continue to grow but there is a decrease in number of repeat clients over the time which is 40% now, earlier it was 70%. The customers are now interested in another fresh juice outlet which is established near one of the HP outlets. As per out SWOT analysis, this is one of the threats to the HP owner as the repeat customers are now reaching out the fresh juice counter. The HP owner now has challenge to retain his repeat customers. To overcome the situation, the owner should grow the business. An idea to server fresh juices with the Chinese herbs looks good here. Using the 4 P’s marketing model a growth in the potion’s business can be made (Duncan, 1998). These are:Product: The owner should know that product well and its uniqueness before it can be marketed. The new idea of making a new potion with fresh juices is vital and can get high attention in customers. This new product will help in retaining the repeat customers who started moving towards the fresh juice outlet.
Price: This is important factor as the profit margin will depend upon this. Once this is established that what offerings the new product has the price can be decided. For new potion the demand, supply and other strategies related to marketing will depend upon this factor to a very great extent. Also, as per competition in the market the product price decision should be made wisely.Promotion: The next step once the product and pricing have been decided is to promote the product. Promoting the new potion in HP case is very important to highlight the new offerings. There are various mode of promotion and digital marketing is cheap as well. This involves promotion via channels like online advertising, videos, emails etc. Promotion involves the initial cost but with a right strategy the profit can be doubled as well (Worthington, 1998).Place: It is equally important to identify the places where the product is more in demand and likely to get more potential repeat customers for the new potion. Proper logistics should be made. Ideal locations should be identified and more outlets should be opened at those locations.