For a successful business, it is necessary to have effective digital footprints in the internet nowadays. Thus, if a business is illustrating its marketing strategy, it should integrate good and efficient digital plan (Evans, D., 2008, p.50). Without a digital plan in place, attainment of new customers, visibility of brand as well as impactful profit raising chances will probably be harmed. However, there are eight most essential elements of the digital campaign that Pizza Hut should use as the primary keywords in order to make their digital strategy more effective. The basic elements of digital marketing have been discussed in this section.
The initial step, which Pizza Hut needs to work in order to raise a digital marketing strategy for the next year is by reviewing their performance of the former year. There are certain points that must be ascertained by Pizza Hut at the time of their review. The points which they need to ascertain is that they should analyse about the plans that worked and supported to maximise profit (Jenkins, S., 2009, p.51). Moreover, they should know which marketing strategy failed to achieve success. In addition to this, they should know the exact response of the customers of Pizza Hut on their marketing programs. They should also examine that the targets they made former year for the success of the business was accomplished or not. The management of Pizza Hut should examine that whether they are maintaining speed with their rivals in the market. By reviewing these points, the management of Pizza Hut can able know about their previous pros and cons and according to it they may plan their marketing strategy so that they may not repeat the same mistakes which they made earlier and experience failure. By knowing the previous marketing strategy that have worked and facilitate them increase revenue will help them to again plan the same strategy in better way so that they may earn more profit than previous year.