澳洲论文代写：宜家公关策略
在宜家发现该公司的形象受到严重阻碍后，它发布了一份新闻稿，声明该公司正在从菜单中提取所有肉类产品。结果发现，马的肉追溯到供应商在瑞典。宜家随后向瑞典一家供应商提交警方投诉。宜家随后向所有客户道歉，向他们保证，客户的信任是公司的首要任务。宜家重新设计了供应链并改进了质量控制。这有助于该公司有足够的信心重新释放肉丸在自助餐厅菜单。
公司做得好吗？
宜家做的最好的事情是处理它的情况，它有一个沟通计划。问题发生后，该公司采取积极行动之前，任何其他版本的故事出现在市场上。然而，有更多的选项，可能已经被公司使用。
他们有什么不同的做法？
宜家可能对尴尬战略采用攻击性回应。在现实中，宜家不知道它是卖马肉，因此这一战略将有助于公司尽量减少原告的影响。该公司还可以作出一份新闻稿，声明没有损坏的任何人谁消费的产品。宜家继续接受错误。这种行为本来是可以避免的，因为这不是公司的过错。宜家应该表现出对这个问题的关注，但它不应该感到内疚。
未来公共关系的教训
考虑到未来的公共关系，公司不应该试图成为受害者。许多高层政府都反对这种态度。公司还应披露供应商的地点和名称，以便在不可能发生的情况下，消费者知道产品供应的区域。公司不需要给出任何解释。虽然该公司在处理这些问题上是积极的，但它无法处理同样的社会媒体网站，如脸谱网。在这种情况下，该公司应该推出一个社会媒体活动，以打击谣言和缺乏意识的客户。社交媒体网站可能被用来传播公司采取的步骤，以配合情况。
澳洲论文代写：宜家公关策略
After Ikea discovered that the company’s image is being hampered severely, it made a press release stating that the company is taking down all the meat products from its menu. It was found that the horse meat was traced back to a supplier in Sweden. Ikea then filed a police complain against one of the Swedish supplier. Ikea then apologized to all its customers that assured them of the fact that the trust of the customers is the utmost priority for the company. Ikea redesigned its supply chain and improved the quality control. This helped the company to be confident enough to re-release the meatballs in the cafeteria menu.
What did the company do well?
The best thing done by Ikea to deal with the situation was that it has a communication plan. As soon as the problem occurred, the company took the appropriate actions proactively before any other versions of the story appeared in the market. However there are many more options which could have been used by the company.
What could they have done differently?
Ikea could have used offensive response to embarrassment strategy. In reality, Ikea had no idea that it was selling horse meat and hence this strategy would have helped the company to minimize the influence of the accuser. The company could also have made a press release stating that there was not damage reported by any of the person who consumed the product. Ikea went ahead to accept the mistake. This act could have been avoided since it was not the company’s mistake alone. Ikea should have shown its concern towards this problem but it should not have felt guilty.
Lessons for future public relations
Considering future public relations, the company should not try to appear as a victim. Many of the top level authorities discourage this attitude. The company should also disclose the location and name of the suppliers so that in case of any unlikely event, the consumers know the area from which the product is being supplied. The company then need not give any explanations. Though the company was proactive in handling the issues but it was not able to handle the same on social media sites like facebook. In case of such situations, the company should launch a social media campaigns to fight with the rumors and the lack of awareness of its customers. The social media sites could have been used to propagate the steps taken by the company to fight with the situation.