澳洲论文代写-营销策略

24 1月 澳洲论文代写-营销策略

本文讲的是营销策略,营销策略是需要在行动中转换的计划,以实现所提出的目标和公司的目标。为了达到雀巢Milo的营销目标,提出了以下四种营销策略:产品策略、产品项目(生产芒果味的Milo)、产品营养(芒果味的Milo必须含有actigen-c、protomalt、蛋白质和能量补充等)。本篇澳洲论文代写文章由澳洲论文人EducationRen教育网整理,供大家参考阅读。

Marketing strategies are the plans that needed to be converted in the actions so that the proposed objectives and the goals of the company could be achieved. To achieve the marketing objective of Nestle Milo, the four marketing strategies are proposed as follows,Product strategy、Product item (the Mango flavoured Milo would be produced)、Product nutrition (Mango flavoured Milo must contain actigen-c, protomalt,、proteins and energy supplements etc.)
Product packaging (the concepts like eco-efficient packaging, waste recovery must be included)
Information provided in the packets like expiry date, usage, product descriptions, net weight, brand name etc.
Price strategy: To set the pricing strategies, the following decisions must be taken to achieve the current marketing objective (Zott and Amit, 2010):
Premium pricing (the price of the product would be set high to show the high quality)
Psychological pricing (gives an illusion to the customers as the product price is less. In this, the price of the product is set like 99 or 199 etc.)
Promotion strategy: to set the promotion strategy, the following decisions must be taken:
Advertising: advertising in television, newspaper, radio, internet etc. must be done to inform the customer.
Sales promotion: this could be done by offering the discounts. Such as: Buy Milo 1 Kg and get a Juara Cup, Buy Milo 500g and get 50 g free.
Place strategy: to set the place strategy, the company needs to take the decisions on making the product available into the market (Smith, 2016). Here, the following decisions must be taken to achieve the current marketing objective:
Distribution strategy(intensive strategy must be taken so that the mango flavoured Milo could be available at the maximum places)
Channel structure(wholesalers must be included in the structure)
Internet (the product would be provided directly toward the customer through internet)

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