本篇文章主要讲的是针对必胜客竞争对手制定新的策略，麦当劳是最受欢迎和最大的快餐店之一，经常为大约4700万消费者提供服务。这家公司与其他所有的快餐店竞争。麦当劳曾经出售芝士汉堡、炸薯条、汉堡包、各种鸡肉制品、早餐食品、各种奶昔和甜点。现在，它已经开始提供不同的包装沙拉等(Correia, 2014, p.647)。不同种类的产品吸引顾客迅速，这可以创造出替代必胜客的竞争。本篇澳洲商业论文代写文章由澳洲论文人EducationRen教育网整理，供大家参考阅读。
McDonalds’s is one of the most popular and largest fast food restaurants that serve approximately 47 million consumers regularly. This company generates competition for all the other fast food restaurants. McDonald’s used to sell cheeseburgers, French fries, hamburgers, various chicken products, breakfast items, various milkshakes and desserts. Now, it has started to provide different wraps salads etc (Correia, 2014, p.647). The different varieties of items attract customers rapidly and this can create substitute competition for Pizza Hut.
Other substitute competitor which creates challenges for Pizza Hut is KFC. This company provide customers with various fried dishes of chicken. Along with this, KFC also have started various combo meals that can be preferred by majority of the customers.
All of the companies possess the aim to provide food with better quality at minimum cost, whether the direct competitors or the substitute competitors. For remaining in the market, it is significant for Pizza Hut to formulate new tactics and innovations so that they can charge ahead to competitors.
It is significant for the company to formulate proper strategies and tactics that can influence the targeted audience and positioning of the company as well as can also influence the brand concept in positive direction. Before formulating any strategies and tactics, it is significant that the company must set their target at first and should set a position which they want to acquire. Then it will be easier for constructing any strategies for influencing the brand concept, targeted audiences and their positioning (Dawe, 2015, p.243).
Once everything get recognized and selected, then Pizza Hut Company must follow some strategies to influence their brand and target audience that will lead to enhance their position in market.
For influencing the brand concept, the company need to enhance its digital marketing strategies (Dysart, 2009, p.41). For instance, it has applied better way to connect with the customers like through mobile. With the use of mobile, the company can send messages regarding their new offers and combos with prices. This will give frequent updates about the product of the company and about the new offers to the users that may appeal the customers more.
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