17/01/2019

澳洲时尚学论文代写:广告的本质是什么

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澳洲时尚学论文代写:广告的本质是什么

广告是企业的门面。它通知人们,本质上是向大众传播一个组织。广告是一种复杂的传播形式。它的目的本质上是说服大派系对公司提供的服务或交付物(Sivulka, 2011)。基本上,这是一种付费的交流方式,赞助者的身份会被清楚地识别出来。它通过许多形式触及社会的广大阶层。有效的广告应该达到说服观众相信产品的首要目标。对受众进行系统的分析,向受众传达产品的特征特征。一些基本的挑战是确保营销公司和原始赞助公司之间的友好关系。两家公司的精神应该保持一致。在意识形态上,企业必须确保企业受到某些类似意识形态的约束。

澳洲时尚学论文代写:广告的本质是什么
广告公司应保持对赞助公司的真实性。由于技术的进步,广告的观念已经改变了。广告领域出现了新的挑战。这些挑战涉及新的技术媒介和全球化。肯尼迪指出,广告本质上是“印刷的推销术”(Cruikshank和Schultz 2010),但新技术媒体也在不断发展。电子媒体的发展给广告公司带来了新的挑战。除此之外,这个行业的竞争也在加剧。由于全球化,争夺同一消费基础的国家数目有所增加。这导致了更高的竞争率(Foster, 2001)。尽管存在这些固有的挑战,广告大师们提出的许多基本哲学仍然适用于现代。

澳洲时尚学论文代写:广告的本质是什么

Advertising is a façade about a business. It notifies people and essentially communicates about an organization to the masses. Advertising is an intricate form of communication. Its intent is to essentially persuade large factions about the services or deliverables offered by a company (Sivulka, 2011). Basically, it is a paid form of communication, where the sponsor is clearly identified. It reaches out to large sections of society through many forms. Effective advertisements should meet its primary objective of convincing the audience about the product. There should be systemic analysis of the audience and characteristic features about the product should be conveyed to the audience. Some of the fundamental challenges are ensuring that there is amicability between the marketing company and the original sponsoring companies. Ethos between the two companies should remain the same. Ideologically, it is imperative for the companies to ensure that companies are bounded by certain similar ideologies.

澳洲时尚学论文代写:广告的本质是什么
Advertising companies should maintain verisimilitude about the sponsoring companies. Owing to technological advancements, notions of advertising have changed. There are new challenges that have been observed in the field of advertising. These challenges are involved in the new technological mediums and globalizations. Kennedy stated that advertising is essentially “Salesmanship in print” (Cruikshank and Schultz 2010), but there has been a growth of new technological media. Growth of electronic media is posing new challenges for the advertising company. Apart from this, there is rise in competition in the industry. Owing to globalization, there has been an increase in the number of countries that are competing for the same consumer base. This has given rise to higher rates of competition (Foster, 2001). In spite of these inherent challenges, many of the fundamental philosophies proposed by the advertising gurus are still relevant in the modern times.

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