The business model that will be used for this system is the use of multisided platforms. These are used for the generation of the values by the process of facilitating interactions between the two distinct and interdependent groups of consumers. The different stakeholders need to connect with the portals in order to ensure that their needs are met. The company will make profit based on every sale that is made. Delivery options of the food will be provided if the original producer is not able to deliver in person.
To the end consumer, the company must have enough producers to meet the demands. For this, the development of the niche consumer base is important. The company in the current times needs to find ways to connect with the end stakeholders of the system (Machado & Davim, 2016). They should be able to side with a price sensitive side. The food that is grown will reach the people without the middle vendors. This could decrease the price and the profit margin of the original producer can be increased in this system. The price of the product will be lower than a regular store based “organic” food jargon (Mariotti & Glackin, 2014). The portal will allow the people to discuss about the products that they need with the local consumers. The consumers who buy the product will have the benefit of consuming the foods that are produced form the local producers. There will be the use of the emotional elements. The local producers will thrive and the end consumer will be satisfied that they aide in the community development. The local producers can increase their profit margin by 5% and this can increase their product.
Farmers go to extraordinary length to delight and nourish the customers. They need to meet and exceed the expectations of the customer. The customers need to become advocates for the business. The advocates need to shop and ensure that the customers are efficient and knowledgeable there should be generation of the greater appreciation and loyalty of the stakeholders by education about natural and health environment. The value is generated to the consumer by providing them with genuine high-quality products and competitive price. The people are found to be constantly challenged by the improvement in the value proposition to the consumers. A rise is observed in the friendly competition in the company that is used for the continual improvement of the stores. The company will look for ways to constantly innovate and raise the retail standards. The specific target markets and the ways to improve the consumer base have been detailed in the following section.