One of the biggest soft power resources of Korea is its culture. Majorly, the pop music has been a resource which has led to the major transformation the in the perception of the audience of the world so as to get respect. One of the most successful soft power strategies which have been implemented in Korea is that the celebrities or the stars of the Koran wave and gets much wider attraction from the world and more than what the politicians have created in the outside world. Be it their behavior, be it the message which they want to convey or the events where they want to perform, it has led to the creation of huge impact on the people of the world and has also impacted a number of other commodities such as the fashion, the events and the commercials.
It is very important to understand the importance of Korean wave in the world, and know among the young people who listen to the Korean wave. Korean wave is something that needs to have a special attention. In the present times, the Korean can be spread because of a large number of new technologies that can be applied to the world. It is necessary to evaluate the presence of Korea’s soft power in the world.
The primary agency which is responsible for the promotion of a large number of projects of Korea in a number of different segments such as art, culture, tourism, sports, leisure, religion leads to the creation of a new era with respect to the art and culture. The expansion of Korean wave in the recent past has been because of these agencies. The government of the Korea wants to see the Korean wave as a soft power in order to have the influence of the Korean wave in the foreign industry and also to ensure that the economic conditions of Korea are improved.
One of the major step for the promotion of Korean wave is the establishment of KOCCA in order to ensure the promotion of the culture and content related industries which were not the part of a number of other institutions.This included the promotions of the music, pop culture, characters, tradition and culture of Korean in other countries. The primary role of Kocca was the provide the assistance to the industries with respect to the promotion of culture in a number of nations, the process of exporting of the Korean culture, providing of the proper education with respect to content creation, development of the relevant technologies and the creation of the such achieves related to the tradition the culture and provision of the help to the industrial sector.