澳洲作业代写:HMV的发展

08 11月 澳洲作业代写:HMV的发展

澳洲作业代写:HMV的发展

HMV的客户被确定为各个年龄段的年轻人和老年人,由于该组织现在已经走向全球,因此对音乐和娱乐服务的提供没有地域限制,所以没有做太多的区分(Kotler et al., 2015)。从唱片、cd和dvd的销量来看,HMV是音乐产业不可或缺的一部分。据确定,音乐专辑的销售是通过dvd进行的,而单曲唱片主要是通过在线平台由该行业的组织销售(Mason, 2015)。HMV在在线和线下渠道的音乐和娱乐行业中占有重要地位,并在欧洲、美国和亚洲等主要地域娱乐市场开展业务。考虑到HMV的市场份额从2014年到2015年增长了1%,而dvd的市场份额增长了1.1%。

澳洲作业代写:HMV的发展
此外,由于趋势转向唱片公司,黑胶唱片的销量增长了50%以上(Reimer et al., 2014)。然而,令人担忧的是,娱乐市场在2016年下降了8.1%,这是HMV为了保持市场竞争力所必须解决的问题。对于HMV的外部环境以及唱片业都有相当大的政治影响。这些影响存在于非法获取网络音乐和盗版的行为中(Rogers, 2013)。研究发现,一些政客认为这个问题不重要,而另一些政客则采取了一些影响销售的行动。

澳洲作业代写:HMV的发展

The customers of HMV are identified to be young and old individuals ranging of all ages and much differentiation is not made as the organization has went global now due to which no geographical restrictions are placed on the offerings of the music and entertainment services (Kotler et al., 2015).HMV is the integral part of the music industry in terms of the sales of records, CDs and DVDs. It is identified that sales of music albums are taking place through DVDs while the single tracks are majorly sold through online platforms by the organizations in this industry (Mason, 2015). HMV holds key presence in the industry of music and entertainment in both online and offline channels and operates in the major geographical entertainment marketplace such as Europe, US and Asia. It is to take into account that the market share of HMV had increased in physical music sales from the year of 2014 to 2015 by 1 percent along with the increment of 1.1 percent in the market of DVDs.

澳洲作业代写:HMV的发展
Furthermore, the sales of Vinyl has risen more than 50 percent due to the shift in the trends to the record players (Reimer et al., 2014). However, the concern lies in the decline of the entertainment market by 8.1 percent in the year of 2016 which is required to be tackled by HMV for remaining competitive in the market. There are considerable political influences on the external environment of HMV as well as the record industry. These influences are present in the actions towards the illegal access to the online music and piracy (Rogers, 2013). It is found that while some of the politicians do not consider the problem to be important, other take certain actions which influences the sales as well.