沃達丰有很好的競爭對手，但是競爭對手的數量較少，這是值得稱讚的，因為它的競爭對手也提供同樣好的服務。這是Spark, 2度，和MVNO。其中Spark和Two Degree被視為直接的競爭對手，對公司構成直接威脅。這是因為這兩個品牌也提供同樣好的服務，並在擴大他們的市場份額，類似的產品和產品，為新西蘭市場。競爭沒有那麼激烈，因為競爭對手的數量減少了，這對沃達丰來說是一個福音。在這種情況下，當競爭對手的數量很少時，少數幾家大型企業就有很好的機會在政府規定的形成壟斷的情況下進行非有機的整合和增長。 Spark在市場佔有率上一直落後於沃達丰，這主要是由於這些品牌在客戶服務、支付能力和客戶感知上的差異。它同樣優秀，擁有良好的客戶跟隨者和忠誠度，但它不像沃達丰那樣全球化，也不像沃達丰那樣財力雄厚，但儘管如此，它還是能夠在新西蘭市場為自己找到一個利基市場。
最近一項關於沃達丰、Spark、Two Degree等電信運營商的服務視角和質量的研究發現，77%的受訪客戶認為Spark是一個不錯的品牌，沒有任何支付不起的感覺，並對服務有一定的滿意度(Reichert, 2016)。在受訪者中，32%的人對Spark的服務非常滿意，擁有最好的客戶服務，33%的人認為Spark是最好的發票品牌。 Spark的移動服務已經讓近60%的客戶滿意，這對於沃達丰來說是一個非常好的優勢，也是一個可能的挑戰和競爭。據報導，Spark的可靠覆蓋率也最高，達到近48%，幾乎是接受調查的客戶群的一半。 Spark品牌對沃達丰來說是一個巨大的挑戰，因為它同樣優秀，提供類似的服務，質量是一樣的，擁有良好的客戶服務網絡和質量，除了處理所有其他服務請求外，還為語音通話客戶處理無數的問題。
Vodafone has a sound competition, but the number of competitors is less which is really commendable, as its competitors also provides equally good services. These are Spark, Two Degree, and MVNO. Out of these, Spark and Two Degree are seen as direct competitors who pose a direct threat to the company. This is because that these two brands also provide equally good services and are expanding their market share with similar products and offerings for the New Zealand market. The competition is less fierce as the number of competitors is less, which could be seen as a boon for Vodafone. In such scenarios, when there are very few numbers of competitors, the few large players have a good chance of consolidating and growing inorganically subject to government regulations of forming monopolies. Spark has been trailing behind Vodafone in the market share possession, and primarily it is due to the difference in the customer service, affordability, and customer perception of these brands. It is equally good and enjoys a good customer following and loyalty, whereas it is not as global and has less financial muscle as that possessed by Vodafone, but nevertheless, it has been able to mark a niche for itself in the New Zealand market.
In a recent research about the service perspective and quality of telecom operators which included Vodafone, Spark, Two Degree, it was found that 77% of interviewed customers considered Spark as a good brand, did not report any unaffordability feeling, and were reasonably satisfied with the services (Reichert, 2016). Out of the total that were interviewed, 32% of them were found that they were completely satisfied with the service of Spark and have the best customer service, and 33% voting it as the best brand for good invoicing. The mobile services of Spark have been satisfactory for almost 60% of its customers which is a very good advantage and possible challenge and competition for Vodafone. Spark also was reported to have the most reliable coverage by almost 48%, almost half of the customer base interviewed for the research. Spark brand poses a significant challenge for Vodafone as it is equally good and offering similar services which are equal in quality and has a good customer service network and quality which handles the innumerable issues for voice call customers in addition to all other service requests.