02/03/2019

assignment代寫:星巴克的營銷策略

墨尔本论文代写

assignment代寫:星巴克的營銷策略
星巴克的目標人群是年齡在25到40歲之間的男女個體。星巴克全球近50%的顧客都屬於這個年齡段。在全球範圍內,星巴克的消費者正以每年3%的速度增長。除了這個年齡目標群體,下一個最重要的部分是18-24歲年齡組的年輕人。在國際上,年輕人占星巴克全球顧客的40%。這一領域在全球的年增長率為4.6%。第三部分是13-17歲的兒童。這個年齡段的顧客占星巴克顧客總數的2%。然而,對於這一部分,產品是由他們的父母購買的。星巴克在國際上取得成功和持續增長的首要原因是公司的員工隊伍考慮了很多因素。這包括經濟、人口、社會、法律、政治、技術和競爭因素。公司內部由管理層和員工組成,有責任回饋社會。早在1971年,星巴克開設第一家店的時候,人們就致力於在社會因素和盈利能力之間找到平衡。

assignment代寫:星巴克的營銷策略
在咖啡館後面的區域,他們擴大了青少年行動計劃,以防止暴力,有時發生在年輕人(Cebrzynski, 2008年)。環境因素也被考慮在內。他們關注氣候變化的需要,並參與其他環境因素,如減少和循環利用水、能源和廢物。星巴克作為一個在世界範圍內不斷擴大市場的全球性組織,關注所有的人口統計數據。然而,與當地的一些咖啡店相比,星巴克的價格偏高,他們確實在菜單上提供了一些低成本的產品,以滿足顧客希望從星巴克獲得物有所值的需求。然而,星巴克較高的價格並沒有給他們帶來反效果,至少在美國是這樣。美國家庭的平均收入是41663美元。這暗示了一個事實,即普通美國人能夠負擔得起星巴克(Starbucks)等優質昂貴的咖啡連鎖店提供的特色咖啡飲料。星巴克經營的許多發達經濟體的環境就是明證。這是星巴克在國際上面臨的經濟因素之一。

assignment代寫:星巴克的營銷策略

The demographic targeted segment of Starbucks is individuals of either gender in the age group of 25 to 40 years. Almost 50 percent of the customers of Starbucks worldwide belong to this age group. In the global scenario, the consumers of Starbucks are growing at an annual rate of 3 percent. Apart from this age target group, the next most important segment is the young adults in the age group of 18-24 years. Internationally, the young adults form the 40 percent of the Starbucks customers worldwide. This segment is growing at an annual rate of 4.6 percent globally. The third demographic segment is the kids in the age bracket of 13-17 years. This age group forms 2 percent of the Starbucks customers. However, for this segment, the products are purchased by their parents. The foremost reason behind the success of Starbucks internationally and their reasons for the continual growth are that the workforce of the company takes into account many factors. This includes the factors of economic, demographic, social, legal, political, technological and competitive factors. There is responsibility within the company comprising of management and the employees in giving back to the community. From the very onset when opened their first store, way back in 1971, there was a dedication amongst the people of Starbucks in showing a balance between social factors and profitability.

assignment代寫:星巴克的營銷策略
In the area behind the coffee house, they extend offering for the youth action programs in preventing violence that sometime takes place amongst the young adults (Cebrzynski, 2008). The environmental factors are taken care of, too. They do it by heeding to the needs of climate change, and being involved in other environmental factors such as, reduction and recycling of water, energy, and waste.The Starbucks being a global organization with expanding markets worldwide have their focus on all demographics. The prices of Starbucks, though, on the higher side compared to some local coffee shops, they do offer some low cost products in their menu for the customers wanting value for money from the company. However, the higher pricing of the Starbucks did not backfire for them, at least in USA. The American household’s average income has been calculated as $41,663. This is suggestive of the fact that average Americans can afford specialty coffee drinks from quality and expensive coffee shop chain such as Starbucks. The environment is evidences from a number of developed economies where Starbucks operate. This is part of the economic factors faced by the Starbucks internationally.

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