本文主要讲知识资本，现在，为了了解是什么因素促使LinkedIn在知识资本方面保持如此之久的成功，一些关于竞争和优势的常见理论，比如波特的理论可以被质疑。迈克尔·波特谈到产品差异化是一个强大的优势(波特等人，1996)。任何在一定时期内出现在行业中的产品都可以被替代。因此，当个人、行业或虚拟社区(作为讨论的焦点)以区别于其他产品的方式呈现产品时，该产品将具有独特的卖点。本篇assignment代写文章由澳洲论文人EducationRen教育网整理，供大家参考阅读。
Now to understand what factors motivated LinkedIn with respect to knowledge capital to stay successful for so long, some of the common theories on competition and advantage like the one of Porter can be called into question. Michael Porter talks about product differentiation that serves as a strong advantage (Porter et al., 1996). Any product presented in the industry within a certain period can be substituted. Therefore, when the person, or industry, or the virtual community (being the point of discussion) presents the product in such a way that it is differentiated from the rest, the product would have a unique selling point.
The unique selling point of LinkedIn can be understood as being strongly differentiated from its competitors. As an example, in the case of blogs that were being used for professional sharing of discussions, the con was that they did not have a varied set of followers. Followers were mostly constrained to people that the blogger worked with. Sometimes it was a slightly expanded segment of people and yet it was constrained to an industry within a geographical location. Now compared to the blog tool, LinkedIn as a VC brings the advantage of a better network. More expansive set of followers are present in LinkedIn and herein lays the differentiation. Consider how LinkedIn is different from other competitors such as Facebook, It would not be right to compare them as they are both different in the target segment they service.
Both do create connections and both are being used for business marketing and other agendas. Therefore, a comparison could still be done. In the case of Facebook, professionals still connect in an open space. While compared to the LinkedIn, the social space of Facebook is more of an informal space for everybody (Boulos et al., 2006). It is empowered with tools, but unlike LinkedIn does not have a tool space or dashboard that is professional in nature. LinkedIn on the other hand studies the need of its consumers. It creates a space for professional working based on the workspaces used by its consumer segment in real life. The knowledge capital created in the VC is better exploited.
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