The development of domestic female stereotypes within the traditional society of China wherein the domestic shores are enforced on women as their integral responsibility. The job of the women is to remain at the household, caring after their husbands and caring for their kids and through serving the entire family of the residing household. The femininity of the women and the inequality of gender are emphasized in a strengthened manner by varied sort of books due to literature being the primary media in the earlier times. Within the code of Confucian, there are seven different basis over which the woman that is married can be divorced by the concerning husband in a unilateral manner.
These basis are the failure in serving the parents of husband and subsequent disobedience, failure in delivering a son as a child, manners dissoluteness, loquacity, jealousy, disease of malignant nature and the larceny. The values of traditional nature are popular wherein the men take society within their dominance and the women used to become part of family. Since the People’s Republic has been founded in China in the year of 1949, considerable social changes has been experienced. Amid the cultural shifts of most dramatic nature that takes place within the political transformation, the changes are the general perception of the roles of women within the wider society. It is a phenomenon that is documented through the mass media by their portrayal of women. As new order was attempted to be established by Mao Zedong, he viewed gender inequality and patriarchy to be antithetical to the newer order of socio-politics that was attempted to develop.
The women’s liberation was to be achieved through the elimination of the limitations within the laws of domestic labor such as the People’s Republic of China’s law of labor and acknowledging the women to be active production agents.From the years of 1949 to 1970s end, the defeminized images of the era of Mao was evident to the globe. It was found by Dooling (2005) that prior to the economic reforms period from the year of 1978, the women of China were regarded and portrayed to be strong and self-assured. These characterizations were in alignment with the findings made by Embrey (2002) wherein the highly committed model employees were identified within this period of time. These depictions portrayed and showcased women as the active actors within the force of labor and demonstrated the high politicked social life.