喜力(Heineken)、奔驰(Mercedes Benz)和汰渍(Tide)这三个品牌在选定的广告宣传活动上投入了大量资金。此外，营销经理一直在遵循确保广告活动成功和有效的主要因素。印刷广告包含广告信息、传播媒体、服务或产品概念和目标受众四个关键要素(Brown, 2015a)。一般来说，广告增强沟通的五个主要元素是行动、欲望、可信度、兴趣和注意力。潮汐的第一个广告考虑了行动、欲望和兴趣的因素。通过行动的元素，人们被激励着使用汰渍，带有欲望的元素，描述服务或产品的好处。在未来，根据兴趣因素，在提供更详细资料的同时，也有前景方面的参与。然而，由于达尔马提亚犬身上的斑点永远无法抹去(Pich and Armannsdottir, 2015)，并没有可信的说法，因此缺乏可信度。
The first advertisement is Tide in which a Dalmatian is used to describe the key features of Tide. Showing the ends of the dog with spots, the ad shows that by the use of Tide, even spots on the coat of the dog disappeared.The second ad is Mercedes- Benz in which several aspects have been covered to promote their effective services, and provision of spare parts and free vehicle diagnosis. Presenting a wrench in the main view, a dinosaur has been reflected as its shadow depicted the destructive nature of unofficial services. The third ad is Heineken in which the term used more often in drinking “bottoms up”, has been presented in a different perspective. Bottoms up implicates that a bottle of beer will be consumed in one breathe without keeping down the bottle. With the statement of “bottoms up”, the bottles have been shaped as a buttock. The secretive purpose of marketers and advertisers is about raising the awareness of the targeted people, while persuading them to be the customer group.In the current era of consumerism, the success of each and every brand has key dependence upon its marketing across the final customer.
The three brands, Heineken, Mercedes Benz, and Tide, have made significant investment in the selected campaigns of advertising. In addition, managers of marketing have been following major elements for ensuring the success and effectiveness of the advertising campaigns. The printed advertisements are inclusive of four key elements that are advertising message, communications media, service or product concept and target audience (Brown, 2015a). In general, there are five main elements of ads enhancing communication that are action, desire, credibility, interest and attention.The first ad of Tide considers the elements of action, desire, and interest. By the element of action, people are motivated for using Tide, with the element of desire, describing the benefits of the service or product. Further ahead, by the element of interest, there is involvement of prospects while providing more detailed information. However, there is lack of credibility as believable claims are not made, considering the spots of a Dalmatian dog can never be wiped off (Pich and Armannsdottir, 2015).