本文主要讲的是奢侈品市场低迷的原因和改善策略，由于本财政年度人们可支配收入的减少，奢侈品的数量普遍下降。这是由于低迷的市场状况。尽管如此，总体奢侈品销量还是增长了4% (D’arpizio et al.， 2014)。其中，配饰销售额增长了29% (D’arpizio et al.， 2014)，越来越多的人希望购买配饰中的奢侈品。建议公司多关注配件部门。服装行业男女竞争激烈。快速时尚趋势也减少了奢侈品市场的产品(Castelli和Sianesi, 2015)。精通互联网的年轻人倾向于混合消费。他们倾向于聚集在一起。他们想尝试不同的产品和范围。本篇代写价格文章由澳洲论文人EducationRen教育网整理，供大家参考阅读。
There has been a general decline in the Luxury good owing to the decrease in disposable income of the people in the current fiscal year. This is due to morose market conditions. Nevertheless, there has been a 4% increase in overall luxury good (D’Arpizio et al., 2014). Out of this there has been 29% increase in sales of the Accessories (D’Arpizio et al., 2014) There has been an increasing amount of people who wanted to buy the luxury products in accessories. It is recommended that the company focus more on the accessories department. There is heavy competition in the apparel industry for Men and Women. Fast Fashion trends have also reduced luxury markets products (Castelli, and Sianesi, 2015). Internet savvy youth tends towards hybrid consumption. They tend to be en masse. They want to try out different products and ranges.
Burberry has already established itself as a company that sells premium brands to the people (Uggla, 2015). It is not recommended for the product to sell like fast fashion trends. Nevertheless that can focus on aspects like Accessories to boost sales.
Cognitive dissonance theory stresses on how the products are considered to be with dissonance with the consumers. In the case of Burberry, it is considered to be a high quality premium brand. There is a lot of brand equity for the product. Modern day consumers are found to be hybrid consumers. They are willing to try out many products and this is also due to higher disposable income of the people. A growing number of middle class shoppers occasionally indulge in premium products ( Dimitrakopoulou, 2015). A key objective message of the company and its brand persona seems to be in dissonance with these consumers based on Cognitive dissonance theory.
In order to avoid this, it is recommended that the company increase product diversification. It has only targeted high-income consumer. Modern day consumers are found to be Hybrid in consumption (Rau, 2004). There is a need to shift focus to middle income people wishing to buy high luxury products. For this to occur, the company should strengthen its low end product range (Whatley, 2012). Casual range of products should have more diversity in order to make middle-income consumers purchase the product. There should be more emphasis given to catering middle-income consumers.