The events that the AM Company organizes serve multiple functions as it increases the level of interaction between the consumer and the AM employees. In such events, customer service and more is seen to be taken up by AM. This is good strategy as this will increase interaction with consumers, the event can be used to give taglines to AM it and this tagline could be used to create brand awareness. People that attend such events will remember who sponsored the event, they should also remember who catered the event-AM. Such taglines used must touch a chord with the people and must be unforgettable (Berry, 2000; Fournier, 1998). This labeling of the logos goes a long way in marketing of the event. This logo must have its own trademark characteristic phrase and must be aesthetically pleasing to the eye. The primary notion of engaging the audience must not be forgotten. The marketing team must come up means and ways to engage the audience. The audience who participate in the event must also interact with the AM team. Here AM does this by serving the event sponsors agenda in a perfect manner.
They ensure that the people should be delighted on attending the event. The event must have a touch of sophistication and a sense of exclusivity. The people attending the event must feel a sense of pride and a sense of accomplishment when attending the event. It will be a value addition if a celebrity is made to attend the event.