代写论文:网上购物

24 12月 代写论文:网上购物

代写论文:网上购物

大多数在线购物者可能依赖于店内购物时的口碑和ewom信息。然而,信任和可信度因素起着很大的作用,因为在研究中已经多次提出,网上购物者往往更喜欢其他购物者提出的建议。事实上,大多数网站都明白这种做法是为了影响他们的消费者,让他们在线留下评论,并在评论的基础上进行在线客户服务。第二种类型的消费者是那种大部分时间都在网上,但不会在网上买所有东西的人。事实上,正如Levin等人(2005)所提出的,这种形式的消费者只占在线购物消费者的一小部分。

代写论文:网上购物
他们只浏览互联网,因此被称为社交点击器。社交点击器虽然对在线购买和销售过程没有贡献,但仍然很重要,因为它们可以在购买过程中影响其他消费者。社交点击者使用互联网的目的是获取不同产品、不同服务、不同文化等方面的信息。然后,他们与其他用户分享他们的经验或阅读。通常情况下,社交点击者会是很好的交流者,这意味着他们更倾向于在社交空间中参与,而不那么富裕。因此,他们没有从使用购物者空间中获得经验上的好处。

代写论文:网上购物

Most of the online shoppers might rely on both word of mouth as seen in instore purchases and would also rely on the ewom messages. However, the trust and credibility factor plays a big role, as it has been presented many times in research that online shoppers would tend to prefer the recommendations made by fellow shoppers more than others. In fact, most websites understanding this attempt to influence their consumers to leave their reviews online and conduct customer services online based on the review. The second form of consumer is that of the one who spends most of the time on internet but would not really buy everything online. In fact, as Levin et al (2005) presents it, this form of consumer would be a small percentage of the consumers who shop online.

代写论文:网上购物
They would only browse the internet and are hence called the social clickers. The social clickers although they do not contribute to the process of buying and selling online, are still significant because of how they could influence the other consumers in buying. The social clickers use the internet for the purpose of getting information on different products, different services, cultures and more. They then share their experiences or their reading with other users. Usually, the social clickers would be good communicators, meaning that they would tend to be more participatory in the social space and would be less affluent. Hence, they do not derive the experiential benefits of using the shopper space.