Joint venture of both the companies has given them an increase in sales and revenue because of the successful joint venture and innovative models developed by the company. In 2009 the company sold 319,000 units that gave the company total revenue of £360 million. Sales of the company increased from 210,000 units giving combined revenue £270 million. Synergy is present that has combined both the culture with expertise, skills and knowledge is present. The fresh ideas of Chinese and western people are influenced and the development of new and innovative models of automobiles are developed by the joint venture. Both these companies have used the technological and specific skills in the development of new products. These were some of the strengths of joint venture. Joint venture presents numerous amounts of strengths for both the companies. More weaknesses and threats are present that discuss about the cultural and individual differences of both the countries and companies. The major weakness of this joint venture is about the trust that is present between both the partners. The difference is present because of the following elements: different management styles (in Chine the management styles of the company are different and hierarchy is given major importance, in Western culture power distance is less and top management of the company can communicate with the lower level of the employees). Ford motor company is operating in Western culture and it discusses about individualism. Americans have the idea of working in isolation and they do not like to support or help others because they are concerned about themselves. The Chinese culture is more about collectivism and they discus about harmony, collective efforts with each other (Gallagher, 2005).