符号可以被确定为其他类型的思想、概念和抽象的对象、特征或表示。符号已经被人们广泛地用于相互交流。它们可以用来表示一个意思。符号可能以一种或不同的形式出现，可以用来提醒人们关于概念、概念或抽象(Leymore, 1975)。它们可用于定义状态。在广告中，象征主义被用来代表一个或另一个品牌或公司。在雪佛兰耗资3000万美元的广告宣传活动中，就使用了这种象征手法。在这次活动中，雪佛兰推出了新设计的Camaro汽车。该公司试图使用具有文化意义的标志“美国摇滚”，并将同样的含义传达给了该品牌。这则广告有效地促进了信息的传播，即汽车的新设计将对美国人民产生摇滚效应(kubat&swaminathan, 2015)。
Symbols may be determined as the objects, characteristics or representation of other kinds of ideas, concepts and abstractions. Symbols have been widely used by the people in order to communicate with one another. They can be used to represent a meaning. Symbols may occur in one or different forms and can be used to remind people about the idea, concept or abstraction (Leymore, 1975). They can be used for defining of a status. In advertisement symbolism has been used in order to represent one or the other brand or a company.The technique of symbolism has been used in the $30 million advertising campaign used by Chevrolet. In this campaign, Chevrolet has launched the newly designed Camaro car. It has tried to use the culturally meaningful symbol ‘American Rock and Roll’ and has transferred the meaning of the same to the brand. The advertisement has effectively been used for the facilitation of communication of the message that the new design of the car will have a rock and roll effect on the people of America (Kubat& Swaminathan, 2015).
During the process of advertisement, symbols helps in sharing of the thoughts and messages in an effective manner. Symbols act as the signs which can be used in the advertisement in order to share some or the other kind of thoughts or words. Meanings of the symbols are the internal reactions to an external stimulus. They act as the connotative meanings in the words. This kind of meaning is used in the advertisement to establish connection with the audience. Advertisers try to facilitate the communication by the use of different kind of symbols. There are certain words which can elicit any response and which are highly individualized. In order to increase the accuracy of communication in an advertisement, symbols are used.An example of the use of symbols is depicted in the advertisement of Marlboro cigarettes. This brand of cigarette has been facing issues with respect to attracting the males. Being the very first cigarette which uses filters it is not considered as ideal by the males. The company used a cowboy for the purpose of advertisement. They give the contextual cue of a cowboy for the advertisement.