弱点在于，公司需要有一个更新的战略，以维持在亚洲新兴市场(Young, 2014)的产品的威胁是金融市场的不安全感和日益完善的全球化。该公司的机会领域是专注于其他国际市场，并增加该品牌的国际存在(Young, 2014)。它高度依赖于当地对产品性能的规定。公司需要解决生产中出现的新规定，确保产品的可持续性。全球化、竞争加剧和更新的贸易法规是该公司需要解决的一些重要变量(Armstrong et al.， 2014)。
Business objective is to increase the sales of the product by 10% by increasing the target consumer base by 15%.Strength of the brand is that it has a unique product design and bottle design that is aesthetically pleasing. They have a good branding and marketing style that has enabled the company to sustain. They also sponsor a number of international events in the Asian pacific region (Smith, 2014). It has a strong brand presence in Australia, New Zealand, UK, and Indonesia. They have a very competent distribution networks in the areas where they operate (Roberts, 2005.) Hence the company has a strong market patronage and immense brand potential.
Weakness is that company needs to have a newer strategy to sustain in the emerging markets of Asia (Young, 2014) Threats for the product is the financial market insecurities and the rising completion from globalization. The areas of opportunities for the company are to focus on other international markets and to increase the international presence for the brand (Young, 2014).It is highly dependent on the local regulations about the performance of the product. The company needs to address the emerging regulations in productions and ensure sustainability of the product. Globalization, increase in competition and newer trade regulations are some of the important variables that the company needs to address (Armstrong et al., 2014).