本文主要讲奢侈品品牌的局限性，这导致品牌失去了原有的价值(Bian, Haque， & Smith, 2015)。研究还发现，社会上普遍存在对假冒产品的偏好。人们不介意以较低的成本获得具有类似功能价值的产品。这导致了原始产品价值的损失(Bian, Haque， & Smith, 2015)。这本身就导致了产品的日益普及。在市场上，相同种类的产品展示着不同的定价范围，消费者倾向于选择具有功能价值的产品。但年轻的女大学生却不是这样(多斯和罗宾逊)。本篇代写英文论文文章由澳洲论文人EducationRen教育网整理，供大家参考阅读。
This leads to the brand in losing its original value (Bian, Haque, & Smith, 2015). It has also been found that in general in the society, there is preference for counterfeited products. People do not mind obtaining products that serve similar functional value at lower cost. This leads to the lose in the value of the original products (Bian, Haque, & Smith, 2015). This in itself has led to the rising ubiquity of the products. In the market place, the same kinds of products are showcased with different pricing range and the consumers tend to choose the products for their functional value. But this was not the case in young female college students (Doss and Robinson). Majority of the people in this demography was found to favour the original brand to the counterfeited brands. More importance was given to the brand persona and the original brand in the younger female demography.
Another limitation that has been faced by the luxury brand is maintaining authenticity. There has been growing number of counterfeited products that are also functional that also devaluates the original persona of the brand. This leads to the brand losing its original values. It has been observed by Doss& Robinson, (2013) that more and more brands and retailers are focusing on expanding operations to the brand. This leads to the products being essentially ubiquitous in the market place. This leads to the brand to lose its original value. The brands are considered to be over exposed and the original authenticity of the brand is lost in this process. For this purpose, a research was undertaken with young college female students. It was found that this demography in essence felt that the current day products were inundated and they felt that the original value of the brand is lost in this process.
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