essay 代寫:心理距離概念

22 6月 essay 代寫:心理距離概念

essay 代寫:心理距離概念
在此之前,我們繼續討論這兩者之間的距離因素,即精神因素和文化因素,對任何企業都是至關重要的。在投資國際和打入全球市場的同時,我們必須對這兩個基本概念有一個簡單的了解。這個簡單的理解將最終幫助我們確定兩者的強度,同時決定選擇最好的一個。讓我們來看看“心理距離”這個詞在一般情況下是什麼意思。這個詞在不同的領域有不同的含義,在美學、國際市場營銷和計算機科學等領域通常有不同的解釋。然而,我們將繼續關注國際營銷領域。

essay 代寫:心理距離概念

在國際營銷中,心理距離強調的是在不同文化背景下,無論時間和空間變量如何,對國土和外國土地的主要感知差異。一個包含四個不同變量的綜合術語是語言障礙、文化差異、經濟地位、政治和法律框架。正如我們所看到的,文化距離是心靈距離的範疇之一,也是這個詞的主要組成部分之一。因此,在為任何公司在全球範圍內開拓任何市場製定推薦標準時,重要的是要考慮到這兩個因素,因為它們的重要性在任何時候都不能被忽視。

essay 代寫:心理距離概念

Before, we move onto to our discussion as which of the distance factors among the two, psychic and cultural, is of mere significance and is critical for any firm. While investing internationally and penetrating into global markets, we must have a brief understanding of the these two underlying concepts. This mere understanding will eventually help us to determine the intensity of the two while deciding to pick the best one. Let’s have a look as what does the term ‘psychic distance’ stands for in a general context. The term has different meanings in different fields and is generally interpreted differently in the fields of aesthetics, international marketing and computer science. However, we will maintain our focus towards the field of international marketing.

essay 代寫:心理距離概念
In international marketing, psychic distance highlights the primary perceived differences regarding the homeland and foreign land irrespective of time and space variables that vary across different cultures. A comprehensive term that takes into accounts four different variables are language barriers, cultural differences, economic position, and political and legal framework. As we can see, cultural distance is one of the categories of psychic distance and is one of the primary constituents of the term. Hence, while making a recommendation set for any company to tap any market globally, it is important to take both the factors into consideration as their significance cannot be overlooked at any point in time.