功課代寫：市場營銷預算
銷售作為一項關鍵的業績指標，可以用舊單位、所賺取的利潤或銷售收入的形式來衡量。銷售實際上是決定營銷計劃進展的重要業績指標。對於大多數營銷活動，定義的目標也設定了一個目標銷售預測。沃爾瑪的目標是通過有效的社交媒體營銷和SEO實現10%的在線銷售增長。該活動沒有設定任何目標年齡群體，而在未來三年的計劃中，將對整體在線銷售進行監控。市場推廣活動前一年的網上銷售數量將與市場推廣計劃的每一個連續年份進行比較。銷售額的增加或減少的百分比將表明SEO和社交媒體營銷活動對促進在線銷售的有效性。之所以選擇這個關鍵的性能指標，是因為它是決定性能的直接和可量化的手段。結果的可量化性是評估性能最可靠的手段。
功課代寫：市場營銷預算
它提供了一個想法，該運動是否真的產生了影響(Hutt & Speh, 2005)。預算也是決定營銷計劃績效的另一個關鍵績效指標。它實際上是在營銷活動中產生的成本和由此產生的收入之間的平衡。市場營銷預算有各種控制措施，如差旅費、企業責任活動、改善客戶交易的培訓計劃、附屬機構成本、SEO和社交媒體營銷成本，以及營銷部門和跨部門支持的人際成本(Hollensen, 2015)。這些成本將與產生的收入進行比較。由於沃爾瑪的營銷預算是4億美元，所以將在3年內支出，所以將每年的費用與年收入進行比較。這一關鍵績效指標再次成為衡量績效的量化方法，並作為對營銷計劃結果的可靠估計或評估。企業總是想知道他們的策略或計劃是否奏效。因此，可量化的關鍵kpi可以很好地描述性能。
功課代寫：市場營銷預算
Sales as a key performance indicator can be measured in the form of the old units, the profit earned or the revenue generated from the sales. Sales actually serve as a vital performance indicator for determining the progress of the marketing plan. For most marketing campaigns, the objectives defined also set a target sales projection. For Walmart, the target is to achieve increase in 10% online sales through effective social media marketing and SEO. The campaign has not set any targeted age group, and it is the overall online sales that will be monitored over the three years plan. The number of units sold online in the year before the marketing campaign will be compared with each successive year of the marketing plan. The percentage increase or decrease in the sale will indicate towards the effectiveness of the SEO and the social media marketing campaign towards boosting online sales. This key performance indicator has been selected because it is a direct and quantifiable means of determining the performance. Quantifiability of the results serve as the most reliable means of estimating the performance.
功課代寫：市場營銷預算
It gives an idea whether the campaign is actually making an impact (Hutt & Speh, 2005). Budgeting is also another key performance indicator for determining the performance of a marketing plan. It is actually the balance between the costs that are incurred on the marketing campaign and the resultant revenue that is generated. There are various controls in place for monitoring the marketing budget i.e. travelling expense, corporate responsibility events, training programs for improving customer dealing, affiliations costs, SEO and social media marketing costs, and the interpersonal costs of the marketing department and the interdepartmental support (Hollensen, 2015). These costs will be actually compared with the revenue generated. Since the marketing budget of Walmart is 400 million dollars, it will be expensed over the 3 years, therefore the yearly expense will be compared with the yearly revenue.This key performance indicator is again a quantitative approach for measuring the performance and it serves as a reliable estimate or evaluation of the outcome of the marketing plan. Businesses always want to know in monetary terms whether their strategies or plans are working. Therefore, key KPIs that are quantifiable can give a good picture of the performance.