Ryan, and Jones(2009,156)评论说，这个理论已经证明了消费者是如何做出选择的，并且分析了如果消费者会有更多的七个选择，那么他们将很难做出决定。曝光被证明是一种强大的东西，当消费者对他们的选择感到困惑时，他们会选择他们通过曝光看到的更多的产品，包括宣传或推广该产品。为了加强数字化营销，必胜客的管理可以结合以下几个步骤来运用这些理论。回顾和提升数字营销策略:在这样一个竞争激烈的市场中，获得更好的结果并不容易，放弃过程根本行不通(Kozak, 2015, p.2)。必胜客公司必须知道“七法则”，这是一种营销观念，表明该公司必须保持至少七次联系，才能从顾客那里得到满意的答复。移动、社交和本地的数字营销策略:如今，几乎95%的人拥有移动设备，所有人都在使用智能手机上网，其中大多数人都在寻找本地供应商提供的产品和服务。
必胜客公司确实有自己的手机应用程序，可以在任何智能手机上下载，但是它需要更有组织性，更容易理解，而且所有智能手机用户都必须了解这个应用程序(Fortin, 2010, p.368)。通过视频、链接和图片来改进内容:人们已经注意到，未来的数字营销将是可视化的。公司内容中包含的视频、图形组件和图像的基本活动可以产生90%的收视率增长。持续发展:公司必须牢记这一点，他们必须在数字营销方面保持持续的发展(Jaakkola, 2012, p.100)。他们必须定期进行测试和构建开发活动，并应用这些活动使产品更好。在这些步骤的帮助下，必胜客公司可以加强数字营销。这可以帮助他们增加公司的利润。
Ryan, and Jones, (2009, 156) has commented that, this theory, it has been demonstrated that how consumers make choices and it has been analyzed that if consumers will get more seven choices then it will become difficult for them to take decision. Exposure proves a powerful stuff, as at the point of confusion regarding their choices, the consumer will chose the product which they have seen more through exposure which include publicity or promotion of that product. To enhance the digital marketing, the management of Pizza Hut can use these theories in association with the following mentioned steps. Review and Ramp Digital marketing strategy: Obtaining better outcomes is not easy and let go process will not work at all in such competitive market (Kozak, 2015, p.2). The Pizza Hut Company must know the rule of seven, perception in marketing which illustrates that the company have to maintain contact for at least seven times before acquiring any satisfactory responses from their customers. Mobile, social, and local on the digital marketing strategies: Now-a-days, almost 95% of people are having mobile and all are using smart phones to access the internet and among them majority of people are looking for the products and services from local providers.
The Pizza Hut Company does have its own mobile application which can be downloaded in any smart phone, but it is needed to be more organized and easy to understand and also it is essential that all smart phone users must know about this app (Fortin, 2010, p.368).Improve content with videos, links and images: it has been observed that in future the digital marketing will be visual. The fundamental activities of the incorporated video, and graphical component and images in the content of the company can produce 90% growth in viewership. Continuous development: the company must keep this in mind that they must maintain a constant development regarding their digital marketing (Jaakkola, 2012, p.100). They must do regular test and construct development activities and apply them to make the product better. With the help of these steps, the Pizza Hut Company can enhance the digital marketing. This can help them to increase the profit of the company.