论文抄袭:零售生命周期

26 10月 论文抄袭:零售生命周期

论文抄袭:零售生命周期

从历史上看,零售一直被看作是通过零售商店向顾客出售商品(Polsa & Fan, 2011)。这些商店所经历的零售生命周期是四个阶段。所有零售机构——比如它们销售的商品和服务——都经历了可识别的生命阶段:引入(早期增长)、增长(加速发展)、成熟和衰退。制度变迁的方向和速度可以从这个概念来解释。通过pos设备零售系统的静态数据验证了这一理论。然而,在今天,零售商店涉及的不仅仅是有形产品的销售,包括产品展示、产品体验、优质服务和售后服务。零售商业模式受三个因素的影响:组织能力、市场营销和竞争趋势。零售商店直接提供产品和服务,与顾客面对面交流。因此,消费者通过信用卡或现金支付账单,而不是在线支付(Polsa & Fan, 2011)。

论文抄袭:零售生命周期
零售商店有一些固有的优势,包括提供真实的客户体验、建立客户忠诚度、在价值感知上增加价值以及设计私人订购(Polsa & Fan, 2011)。hsiming – hsiung Hsiao(2008)进行了一项对比网上商店和实体店的研究。本研究表明,线上商铺在维持成本、租金费用、管理费用等方面具有较低的成本优势。然而,零售商店需要承担更多的费用,尤其是租金费用。(Berger et al., 2015)。电子商务零售已经成为超过其他贸易的最快的贸易领域。电子商务是为发展中国家带来机遇的金融机构(Zhu & Chen, 2013)。在尼尔森(Nielsen)进行的一项新研究中,他发现,中国在线交易的利润率往往超过全球平均水平。

论文抄袭:零售生命周期

Historically, retailing has been viewed as the sale of goods to the customer through a retail shop (Polsa & Fan, 2011). The retail life cycle that these shops go through is that of four stages. All retail institutions–like the goods and services they sell–pass through identifiable life stages: introduction (early growth), growth (accelerated development), maturity, and decline. The direction and speed of institutional changes can be interpreted from this concept. The theory is proven by the static data from the retail system operating on pos equipment. However, today, retail store involves more than the sale of tangible products, including products exhibition, product experience, quality services and after-sales service. Retail business model is influenced by three factors: organisational capabilities, the trends in marketing and competition. Retail shops directly provide products and service, commutating with customers by face-to-face. Thus, customers pay the bill by card or cash rather than online payment (Polsa & Fan, 2011).

论文抄袭:零售生命周期
There are some inherent advantages in the retail shop, comprising delivery of real customer’s experience, building customer loyalty, adding value in value perception and designing private ordering (Polsa & Fan, 2011). Ming-Hsiung Hsiao (2008) conducted a study to compare online shop with physical store. This research study indicates online shops own superior advantages of low cost from maintaining cost, rent expense, and administration overheads. However, retail shops need undertake more expense, especially, rent expense. (Berger et al., 2015). E-commerce retails have become the fastest trade sector exceeding other trade. The E-commerce is the financial institution which brings the opportunity, especially, for the developing country (Zhu & Chen, 2013). In a new study conducted by Nielsen, he found that transaction online in china often exceeds the global average at high margin.