本文主要讲述的是联邦快递的弱点和优势，联邦快递的弱点在于其服务负债更高。联邦快递的运营模式是不可预测的，盈利流程的质量也达不到竞争对手的标准。组织遵循B2E战略的决定未能按照管理层的期望执行(Hayes, 2014)。消费者更喜欢陆运而不是空运，这对联邦快递的战略是一个打击。将联邦快递的市场份额与竞争对手的市场份额进行对比，发现数据令人失望，联邦快递的国内市场份额也有所下降。本篇论文代写被抓文章由澳洲论文人EducationRen教育网整理，供大家参考阅读。
Weaknesses of FedEx comprised of higher debts to service. The operating model implemented by FedEx is unpredictable and the quality of processes for earning is also not up to the standards of a competitive business. The organization’s decision to follow a B2E strategy failed to perform according to the expectations of management (Hayes, 2014). Consumers prefer ground shipments rather than air shipments which proved to be a blow on FedEx’s strategies. The comparison of market shares of FedEx with those of competitors revealed disappointing numbers and the domestic market share of the company was also diminished.
Opportunities for FedEx comprise of the growing economic and enterprise services for global businesses. The organization has succeeded in achieving cross marketing services with RPS. The B2B approach towards business has promoted the increase in frequency of cargo transfer activities on ground. Along with the developments in ground cargo activities, FedEx has the opportunity to capitalize on the possibility of growth for air cargo freight in the next twenty years (Goetsc h& Davis, 2014). The company’s access to global supply chain services is a credible opportunity for adapting to changes. Finally, FedEx has the competitive advantage of being the first international mover in China and other countries of the world.
Threats for FedEx exist within the expansion of competitors in domestic markets. The evolution of internet can be a possible threat to the need of courier service. Non-asset based online providers of courier services which are well adapted to current information technology and the internet are credible threats to the organization. Projections of domestic growth have been diminishing and European competitors are gaining pace in meeting the needs of air cargo travel. Customers belonging to the investment sector have alternatives in form of UPS.
The evaluation of factors such as political, economic, social, technological, environmental and legal will also lead to proper estimation of the impact of change management and relevant implications (Kuipers et al., 2014). The analysis of the above mentioned factors is also known as PESTEL analysis which is described as follows.
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