也有另一部分人根据研究人员说，人们主要是使用有机术语的价格的商品的价值更多。然而，在这个行业的增长，尽管一些负面的评论。在这项研究中，样本中的人来自马来西亚。有人发现，马来西亚人对食品的质量有很高的价值。其他国家的有机食品市场也有其他原因。研究人员说，还需要进一步的研究来分析个别国家的趋势（shaharudin et al，2010）。
There is also another segment of people according to the researchers that people are primarily using the term organic to price the value of the goods more. There has however been growth in this industry in spite of some of the negative reviews. In the study the people in the sample were from Malaysia. It was found that the people in Malaysia placed high value for the quality of the food. There are other reasons in other countries for the market of organic foods. The researchers says that further studies need to be done to analyze the trends of the individual country (Shaharudin et al, 2010).
According to Market surveys the food retail prices has been largely maintained in the same range over the past few years. The retail chains like Tesco, Ada, J Sainsbury and Morrison have maintained the food price. There are lots of customer incentive programs to bring in more potential customers and keep the existing customer base happy (Cadman, 2014). Aldi and Lidl all have giving more and more discounts to attract customers. The food market has a lot of competitors and the pricing is done aggressively to meet with the growing competition. Due to the flooding of the markets the people now feel they can purchase food items at real price thanks to these competitors. The food retail industry is trying to bring in more customers. The growing loyalty and discount programs have enabled the consumer to buy food at really low prices. The food inflation prices are computed yearly. From the year 2006 it has been found that the inflation has remained at less than one percent. There is an increase in manufacturing of food production and the prices have remained low because of the newer technologies employed in the food industry. There has been a paradigm shift owing to which the market is flooded with cheaper food products (Cadman, 2014).