Thirdly, it is about the voters. According to Wo, T (2009:192), as the first vice presidential candidate, the use of Sarah Palin’s images is not only for breaking the Republican Party’s fusty images and attracting media resources, Palin is also used to attract more female voters. Different from Hilary, Palin’s image is simple, friendly, lively and warm. She has a husband who always supports her and her lovely children.
It is evident that her family life is happy. At the same time, she is the youngest and the first female governor of state in Alaska. She balances her career and her family, that is the most women’s dream and goal. In this point, Palin’s image is attractive for all the female, no matter if she is the feminist or the conservative housewife. And in the election, Palin uses the gender identity ‘Hockey mom’ to identify herself. It aims to use women’s attention to the family issues, to make the female voters identify with Palin’s identity. On the other hand, female voters do not like Palin’s image as she imagined. Liu, Y (2012:41) mentioned two reasons. Palin likes firearms, approve of hunting, and do not support induced abortion.
And she is the member of the Republican Party which solely believes in the traditional idea. That makes the feminist disappointed. And, Palin’s beautiful appearance and vanward images made some traditional women to be jealous of her. Palin showed her beauty all the time. This helped media to add rumor. Palin’s images are very different with the image of the traditional female leaders. And because of Palin’s family background, some traditional women thought Palin is also leading a family life with husband and children. So Palin does not have the ability in politics. In general, the voters just focus on Palin’ images of her appearance or family background, they do not want to pay attention to Palin’s political ability, or they just do not believe a woman who has a good family also has the power to deal with political issues.