This section will describe the reason behind selecting this research project and the scope of this research to make clear the investigations needed and the portfolio to be generated. The study is essential one, because it allows future based start-ups to acknowledge the state of development in the region. It also encourages evaluating the extent to which new companies within the region will be favorable. The key insight gained from this study can be used by many entrepreneurs. The vision lies in being a global clothing brands provider. The mission lies in providing clothes that are as per the requirement.
The key question of research for this research is:
What is the appropriate way by which a plan for e-commerce business can be set-up for clothing products across New Zealand and then globally expand?
This question of research is an important one as it helps in evaluating the way in which focus can be gained for this research project. In any project, research question acts as a guide as it leads towards the best possible framework required to reach the consensus. This illustrates the significance of the research question.
The report will follow a comprehensive structure. There will be many chapters in the work. The first chapter is the introductory chapter. It will be responsible for providing business research overview. The overview will help explain the key foundation of the project. The second chapter will be literature review. This chapter will have focus on marketing research. The literature review will be that it allows understanding the idea of business and helps to analyze the structure of the market (Wang et al., 2016). This will be done through use of various techniques such as web based journal articles, use of web domains where e-commerce has been described, academic databases, visiting stores of competitors and even secondary data already proved through researchers. The analysis of the market will help in analyzing the market potential and the customer’s requirement related to clothing so as to design the e-commerce platform in the same way.
The third chapter is methodology of research. This chapter will provide an investigative focus into the way in which strategic focus has been determined in this business related project. Approach of research, the strategy used, frame of time and methods to collect data will all be discussed in the best possible manner.